Case Study: Turning Abandoned Carts into Sales with Personalized Styling Emails.
Introduction: Abandoned carts are a big issue for online stores. In the fashion industry, this problem is especially pronounced. In the third quarter of 2024, 86% of luxury apparel carts and 80% of regular apparel carts were abandoned on desktop devices.? On mobile devices, the rates were even higher: 88% for luxury apparel and 86% for regular apparel. Many stores try sending reminder emails, but they often miss the mark. What if instead of just suggesting products, you showed shoppers a complete look? This case study shows how adding styled outfits to emails turned abandoned carts into sales.
The Challenge: Cart abandonment happens all the time. Stores send emails with product recommendations, but those don’t always work. Without a visual of how the items would look together, customers might feel unsure and hesitant about completing their purchase.
The Solution: We used “Total Look” to create outfits in emails. Instead of just showing a single item, we showed how it could be matched with other products to create an outfit. This gave customers a clearer sense of the look and made them feel more confident in their choices. GardeRobo.ai easily integrates with any email service, making it simple for stores to start using right away.
How It Worked: GardeRobo.ai’s algorithm made personalized outfits based on what the shopper had in their cart. These styled emails went out to people who had abandoned their carts. They saw a complete look rather than just individual items.
The Results: The results were impressive. Personalized styling approach not only reduced cart abandonment but also enhanced the overall shopping experience, leading to higher sales and customer satisfaction:
The revenue from these emails was much higher compared to ordinary recommendation emails.
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The Impact: Showing outfits helped shoppers visualize how the items worked together. This small change led to twice the turnover for users who came back to their carts compared to those who got standard recommendations.
Conclusion: Personalized styling in emails works. By showcasing shoppers complete looks, stores can make a stronger emotional connection, drive more clicks, and increase sales. GardeRobo.ai helped turn abandoned carts into actual purchases with just a few smart adjustments. Enhance your sales and minimize cart abandonment today. Our platform enables you to craft personalized "Total Look" within your emails, leading to increased conversions.
If you're interested in learning more about how our solutions can transform your fashion e-commerce strategy, we invite you to schedule a demo with us. Let’s navigate the future of fashion retail together.