Case Study - Theralogix
Heather Holmes??
Founder & CEO @ Publicity For Good - Purpose-Driven Brands| PR Leader, CEO, Top Women in PR
Today, we look back on the work we did for Theralogix, one of our beloved clients, and the amazing work we did to put their brand on the map.
Theralogix is a brand dedicated to providing high-quality, research-based nutritional supplements that individuals and their healthcare providers can trust. With almost two decades of experience and a wide range of products, Theralogix has earned the trust of thousands of customers and professionals in the field. By prioritizing evidence-based solutions and using the highest quality ingredients, Theralogix offers competitively priced supplements that meet individual needs and contribute to optimal health.
Theralogix sought our help to provide support in the many product launches that they intend to do in their business timeline. As such, it was critical for us to feature Theralogix as a trusted, established and leading name in nutritional science. We achieved this through the acquisition of product features, thought leadership articles and product reviews. Naturally, we set our eyes on booking opportunities not just with their dream media, but other established health, wellness, lifestyle and nutrition outlets and channels as well.
Our campaign resulted in a total of 78 media opportunities for Theralogix, 58 of which area already live. These opportunities included features in major outlets such as Forbes, Healthline, MSN, Yahoo!, Very Well Health, Women’s Health Magazine, Livestrong, Katu-TV, Prevention and many more. In total, we achieved a reach of over 12.5 billion media impressions. We were also able to send out a total of 57 product samples to a variety of media outlets and influencers for product features and reviews. These features were associated with the many product launches Theralogix sought help for promoting.
Through our efforts, Theralogix and their launch of Curcusorb, PhytoLife Balance, Citralith and PhytoLife Omega were highly successful and bolstered their already established name and reputation in the health and nutrition industry—solidifying the brand’s industry leadership.
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“TheraCal acknowledges this nutrient synergy by combining vitamin D with other minerals that support bone health such as calcium, magnesium, boron, and vitamin K. TheraCal D2000 is NSF certified for quality and purity, making this a solid choice to get a comprehensive supplement to support bone health.” – Very Well Fit
“Both Prest and Passerrello recommend sticking with supplements that are either USP- or NSF-certified, which means they’re third-party tested. TheraCal is NSF-certified, and contains calcium citrate, a type of calcium that research shows has the best absorption on an empty stomach (compared to calcium carbonate, the other most common type of calcium used in supplements, which has to be taken with food and can cause stomach issues like constipation because it relies on stomach acid to absorb). This formula also contains added vitamin K and vitamin D for optimal bone health.” – MSN
“‘The initial popularity has been largely driven by media and marketing hype and anecdotal accounts of its benefits – not proven science,’ Dr. Mark H. Ratner, the chief science officer at nutritional science company Theralogix, told Healthline. ‘There are many studies underway to evaluate its efficacy in various medical conditions and the best practices for achieving that efficacy. As those studies are published – and assuming the data is supportive – the results will be reported by the media and the interest of consumers should continue to grow.’” – Healthline