CASE STUDY: Strategic Acquisition
J S D A Inc.
Transforming Worklife | Experiential Innovation | Inclusion | B Corp | 1% for Planet
“This space is so spectacular. I love coming to work every day, and everyone is so happy coming to work here!”
Strategy is for the bold. Imagine learning about a company that's up on the block, one that is perfectly aligned with your company mission and could expand your marketshare, but you have to bid for it within a week? And, if you win the bid, you have to have space ready for the 70 employees to begin work within your new facility in another two weeks? Imagine that.
The equation involved the rapid analysis of needs within the Personal Creations organization as it separated from the mother company FTD and away from two sister companies with shared operations. With a quick back-of-the-napkin sketch for workspace and evolving notions toward conferencing and collaboration needs, J S D A Inc. teamed with PlanetArt as CBRE toured the team through a few available tenant spaces in La Jolla and Sorrento Mesa, the San Deigo tech corridor. Team leaders were sequestered in hotels—a confab of IT, tech and design evaluating potential spaces with feasibility studies and fit plans produced within 24 hours of receiving the existing as-built floor plans from CBRE ...
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