Case Study : Reputation Management for Home Builder in IL

Background

In July 2016, a home builder located in Long Grove, IL, encountered a significant online reputation crisis. A defamatory post about their business appeared on Ripoff Report, a popular complaint website. The post quickly gained visibility, showing up prominently in search engine results for the home builder's brand-related keywords. This negative exposure resulted in a decline in customer inquiries and lost contracts, threatening the company's financial stability and reputation.

The Challenge

The major challenge was that the Ripoff Report post ranked highly in search engine results, overshadowing the home builder's official online presence. Potential customers, upon searching for the business, were met with this damaging information, leading to a loss of trust and a reduction in new business opportunities.

The Solution

The home builder sought the expertise of Rohan Rajan at Brandy Inc. to address this critical issue. Upon a thorough assessment, we identified several deficiencies in their online reputation management strategy.

Results

Within the first 90 days of implementing these strategies, the Ripoff Report post was effectively pushed off the first page of Google search results for all brand-related keywords, significantly reducing its impact.

Conclusion

Brandy Inc. successfully restored and enhanced the home builder's digital presence by addressing the critical gaps in its online reputation management strategy. The strategic measures mitigated the immediate negative impact of the defamatory post and established a solid foundation for ongoing reputation management.

Note on Client Confidentiality

Due to the sensitive nature of the work and the confidentiality agreement (NDA) in place, specific client details, including the name and exact location, have been kept private. The case study discusses a real scenario involving a home builder from Long Grove, IL, who faced significant online reputation challenges.

Rohan Rajan and the team at Brandy Inc. were engaged to address these issues and successfully implemented strategies to restore the client's online reputation. All information shared in this case study has been anonymized to respect the client's privacy while providing insights into the effective methods used by Brandy Inc.