Case Study: Melanoma Bike Bash

Case Study: Melanoma Bike Bash

Bike Bash

1 x 60 second Promotional Social Media Video

Client: melanomaWA

https://www.youtube.com/watch?v=oxewjCTQBRU

The Melanoma Institute Australia is a not-for-profit that has provided services and support in Western Australia since it merged with melanomaWA in January 2020.

Sunburnt Films reached out to the organisation to offer our help in creating a video to help them promote their message of reducing the impact of melanoma in the WA community.

The focus of this video was their annual “Bike Bash” event that involves riding enthusiasts ? of all ages and levels, traversing 160km over 2 fun-filled days - between the Swan region and Northam.

Filming took place at John Forrest National Park and involved us capturing a small team of riders riding through the region in various locations and at different levels of intensity.

Outcomes: The feedback for this video was highly positive and helped raise more awareness about the upcoming event, which in turn brought in more participants and fund-raising.

melanomaWA website: https://melanoma.org.au/about-us/wa/

#melanoma #australia #notforprofit #support #westernaustralia


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