Case Study: Life Connection of Ohio

For more than 30 years, Life Connection of Ohio has successfully maintained its vision of supporting "a community where everyone is inspired to donate life and each donation opportunity is fulfilled."

In the United States, there are 57 different organ procurement organizations (OPOs) that promote and facilitate organ donation in their designated areas. These non-profits help save and heal countless lives every single day. Life Connection of Ohio is the OPO for northwest and west central Ohio and proudly serves more than 2 million people in 24 counties.?

Life Connection of Ohio is an important advocate for organ donation in their region. They are able to educate their communities about the importance of donation; partner with more than 70 hospitals and medical facilities to coordinate donation; honor donor heroes for their incredible generosity; and offer grief support to families before, during and after donation.

Life Connection of Ohio partnered with FireStarter LLC to increase their organization's visibility and assist in solidifying their marketing and communications efforts.?

With background knowledge of healthcare and organ donation advocacy, FireStarter LLC's team has been able to make a difference and produce relevant content for Life Connection of Ohio. These assets continue to help them establish their brand.

Recently, FireStarter LLC had the opportunity to film, edit and produce content-rich interviews that Life Connection of Ohio will use in places such as their new website, on social media, at community events, fundraising promotion and for other internal needs. Filming interviews with employees and organ donation advocates allows Life Connection of Ohio's audiences to learn more about them and their lifesaving efforts.?

In fact, producing memorable videos helps viewers "put a face" to an organization. This, in turn, creates mutual trust and increases support for any mission-driven cause.

FireStarter LLC has also helped Life Connection of Ohio develop their improved website and create written content. These tools will help their efforts in organ donation education and bring the community together. Ultimately, FireStarter LLC's partnership with Life Connection of Ohio has helped promote organ donation, which has influenced more people to say "yes" when signing up to be an organ donor.

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