A Case Study: Let's Grow Educational Brand Together!

Indian #education system, where parents are spoilt for choice and competition is fierce, standing out is no easy feat.

Enter Sri National School, a dummy name (Sri National School) for my client, offering education from pre-nursery to Class XII. Nestled in a vibrant Tier-2 city i.e. #Jaipur, this school caters to a diverse audience: young parents seeking quality early education, families prioritizing academic rigor, and students dreaming of a bright future.

But in an era where word-of-mouth alone doesn’t cut it, Sri National School turned to a weapon that’s reshaping modern marketing— #socialmediaadvertising.

Here’s how we managed their #onlineadcampaign that not only grabbed attention but also filled classrooms, proving why effective advertising is a game-changer in the #educationsector.

The Enrollment Struggle: Challenges Schools Face

Let’s face it—getting students through the door is tougher than ever.

Schools like Sri National School wrestle with a crowded market where private #institutions, international boards, and even local coaching centers vie for the same pool of #students. Add to that the challenge of low engagement rates—parents scrolling past generic posts on Facebook or ignoring outdated flyers—and you’ve got a recipe for stagnant enrollment numbers. Many schools still lean on traditional methods like #newspaperads or #billboards, which, while nostalgic, often fail to connect with today’s tech-savvy families.

For Sri National School, our mission was clear: break through the noise and reach parents where they already are—online...

The Game Plan: A Savvy Ad Campaign Strategy

For, Sri National School we didn’t just dip toes into #digitalmarketing; we dove in headfirst with a multi-pronged strategy designed to hit all the right notes. Here’s how we did it. Let's try to narrate:

#SocialMedia Powerhouse: The school zeroed in on platforms like #Facebook and #Instagram, where Indian parents—especially moms aged 25-44—spend hours daily. They created targeted ad campaigns showcasing vibrant classroom snippets, teacher testimonials, and student success stories. We boosted the frequencies of posts ensured organic reach didn’t fizzle out, while #InstagramReels tapped into the short-video craze to hook younger parents.

#GoogleAds Precision: Knowing that many parents start their school hunt with a quick #Google search (“best schools near me”). For Sri National School, we ran Google Ads campaigns targeting local keywords. They advise us to keep the radius tight—within 5-10 kilometers of the school—to focus on families who could realistically enroll.

Local Targeting with a Twist: The campaign wasn’t just about broad strokes. We also used geo-targeting to pinpoint neighborhoods with young families, layering demographic filters like income levels and language preferences (English, Hindi, and regional dialects) to make ads feel personal and relevant.

Video Content That Pops: Static images? Not enough. Sri National School gave us a budget for punchy videos—think a 30-second tour of their colorful pre-nursery wing or a Class XII student sharing how the school prepped them for IIT. These weren’t Hollywood productions; simple iPhone-shot clips with authentic voices worked wonders.

Case Study: Sri National School’s Enrollment Surge

Let’s see the nitty-gritty of Sri National School’s campaign, launched in early 2024 ahead of the April admissions season. Our goal for them? Boost enrollment by 20% across pre-nursery, primary, and senior secondary levels while strengthening ties with the local community.

Execution Plan: The campaign kicked off in January with a three-month blitz. On Facebook, we ran carousel ads highlighting key offerings—play-based learning for pre-nursery, STEM labs for middle school, and college counseling for Class XII. Instagram Reels featured “Day in the Life” snippets, racking up views with catchy background music. Google Ads targeted parents searching for “CBSE schools in jaipur” or “pre-nursery admissions 2024.” Offline, we tied in open-house events promoted via social media, inviting families to experience the campus firsthand.

Measurable Results: By April, the numbers spoke for themselves. Enrollment spiked by 25%—exceeding their target—with 150 new students across grades. Pre-nursery saw the biggest jump (40 new enrollments), thanks to video ads that melted parental hearts. The open-house events drew over 200 families, with 60% citing social media as their discovery channel. Community engagement soared too—the school’s Facebook page grew from 1,000 to 4,500 followers, with posts averaging 200 likes and 50 shares.

Results and Insights: What Worked and Why

The campaign wasn’t just a feel-good story—it delivered hard metrics that any school leader would envy:

Return on Investment (ROI): For every ?10,000 spent on ads (a modest ?30,000 total budget), Sri National School ad campaign gained five new students, translating to a revenue bump far exceeding costs when factoring in annual fees.

Engagement Rates: Video ads clocked a 12% click-through rate (CTR)—well above the education industry’s 0.5-1% average. Boosted posts hit a reach of 50,000 unique users, with 1,500 interactions (likes, comments, shares).

Conversion Rates: Of the 800 leads generated (parents who inquired online or attended events), 18% converted to enrollments—a solid win in a competitive market.

Lessons Learned: First, authenticity trumps polish—parents connected with real stories over glossy brochures. Second, timing is everything; starting early gave families time to decide. Third, local targeting was gold—ads tailored to the community outperformed generic blasts.

Best practice? Mix paid ads with organic content to build trust, and don’t skimp on video—it’s the secret sauce for emotional pull.

The Big Picture: Why Strategic Advertising Matters