Case Study: Lacoste Türkiye and GardeRobo AI – Revolutionizing Digital Shopping with Personalized Experiences

Lacoste is a globally renowned French brand, blending style, sport, and sophistication. Known for its premium apparel, footwear, and accessories, Lacoste is a leader in lifestyle fashion. In its ongoing commitment to innovation, Eren Perakende, representing Lacoste Türkiye, partnered with GardeRobo AI to enhance customer experience and boost commercial growth through immersive UX and personalized shopping recommendations.

Challenge

Eren Perakende sought to understand the impact of real-time personalized recommendations on customer engagement and sales. Their goal was to improve the shopping experience on Lacoste Türkiye’s online platform by introducing features that would recommend dynamic outfits, popular items, and similar products tailored to individual shoppers.

GardeRobo’s Solutions

GardeRobo AI offered a suite of innovative AI-powered tools, combining behavioral science, machine learning, and computer vision to provide real-time, tailored shopping experiences:

- Shop the Model Look: AI identifies products from model images and suggests available items or similar alternatives if out of stock, enhancing the visual experience.

- Total Look: This feature generates personalized outfits that match users’ preferences in style and color. Each recommendation is based on customer behavior patterns, creating unique shopping experiences.

- Personalized Popular Widget: Displays top-selling products, ranked according to each user’s behavior, increasing engagement on the homepage.

Implementation & Approach

Collaborating closely with the Lacoste team, GardeRobo designed and tested multiple widget formats to align with the brand's needs.

1. Product Detail Pages (PDP): Featured both the "Shop the Model Look" and "Total Look" widgets, displayed as dynamic collages to inspire and guide users.

2. Cart Page: The "Total Look" widget appeared at checkout, presenting upsell opportunities by recommending complementary outfits based on the user’s cart items.

3. Home Page: A carousel of popular products, dynamically updated based on two weeks of shopping trends, engaged users with personalized popular items.

Reflecting on the partnership, Leyla Ipekci, E-Commerce Director at Eren Perakende, shared her insights:

“Our collaboration with GardeRobo AI will truly transform Lacoste’s digital merchandising team. By automating processes, the Total Look widget not only streamlines operations but also boosts efficiency, enabling the team to focus more on strategic initiatives. For our customers, GardeRobo’s cloud-platform brings a playful and enjoyable shopping experience as we're committed to delivering not just convenience, but also engagement and visual allure in every interaction!”

Results

The collaboration between Lacoste Türkiye and GardeRobo AI delivered impressive results during the pilot period:

- AOV (Average Order Value): Increased by 54%, showing a direct uplift in the value of each customer’s purchase.

- UPT (Units Per Transaction): Grew by 35%, indicating customers were buying more items per order.

- Revenue: Boosted by an overall 6.4%, with monthly revenue growth starting at 2.7% and reaching 8.6% by the end of the pilot.

Beyond these metrics, the personalized recommendations fostered deeper engagement, leading to improved customer loyalty and repeat purchases.

Final Insights

This case study highlights the transformative effect of GardeRobo’s personalized shopping experiences on Lacoste Türkiye’s digital strategy. The integration of real-time recommendations not only enhanced the user experience but also drove tangible commercial growth.

By blending fashion with AI, Lacoste and GardeRobo have set a new standard for immersive, data-driven shopping experiences—proving that personalization is key to long-term customer loyalty and increased revenue.

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