Case Study: Improved Ranking, Traffic & Conversions for Telehealth Provider SAMI-Aid Through SEO, Ads & B2B Outreach

Search Engine Optimization (SEO) | Content Optimization | Backlink Building | Ad Campaigns | LinkedIn & Email Outreach

419% increase in new users from traffic

362% increase in keywords ranked

THE CHALLENGE

SAMI-Aid, a telehealth service provider, wanted to improve its ranking and traffic in an increasingly competitive space. SAMI-Aid offers a telemedicine platform with some unique features that combine digital and one-on-one counseling to optimize outcomes. SAMI-Aid had been working with a marketing agency but was dissatisfied with the results.?

OUR SOLUTION

• SEO Audit to identify gaps and opportunities
• Website analysis for conversion-optimization opportunities
• Evaluation of traffic patterns
• Detailed competitive analysis to identify gaps
• Multichannel user growth plan
• Development and deployment of ad campaigns

SERVICES

• SEO Audit
• Keyword analysis & content optimization
• Backlink building
• Conversion optimization
• Ad campaigns
• B2B LinkedIn and Email outreach

STRATEGY

We focused on high-intent keywords where SAMI-Aid web pages were ranking on pages 2 to 20 on Google. We started our search engine optimization efforts from these pages and ranked many of them on the first page on Google to substantially increase the traffic. Then we focused on improving the metadata on these pages to make them more user friendly, significantly improving the Click-Through Rate (CTR). Finally, we made sure the website had the right conversion elements to eliminate dead ends and improve conversions from this increased traffic. We used the high-intent and high-conversion keywords from search to our ads.

SEARCH ENGINE OPTIMIZATION?

We improved the website's silo structure along with site speed and issues with canonical tags. All these elements improved the user experience along with the ranking.?

By optimizing pages with high-intent keywords that could rank on the first page, we saw a significant increase in traffic, users, new users, sessions, and pageviews. We also addressed technical SEO issues, improved metadata, and optimized the website for traffic flow and conversion. We also saw a sharp increase in the traffic value which jumped from $0 to $21,400 per month.?

We saw a significant improvement in keywords ranked as well as total clicks, impressions, and average CTR. Improvement in CTR, when combined with an improvement in the ranking had a significant impact on the overall traffic to the website. Furthermore, we were able to attract the right type of visitors who are more likely to convert.?

BACKLINK BUILDING

We built backlinks from high-authority websites to bring in incremental traffic but also improve the overall authority of the website. We also disavowed backlinks that were dragging our domain authority down. ?

CONVERSION OPTIMIZATION?

Added internal links and a banner right above the footer to eliminate dead ends on the website. We also added a 404 error page with links to high-converting pages.?

SEARCH ADS, RETARGETING ADS & BRAND BIDDING

We used high-intent and high-converting keywords from our SEO efforts for the search ads. We also used retargeting ads to provide more information and bring visitors back to the website. Finally, we used brand bidding ads to channel competitors' traffic to the SAMI-Aid website and differentiate our services.?

B2B LINKEDIN & EMAIL OUTREACHES

Identified segments that may be overlooked but most likely to benefit from telehealth services. We used LinkedIn and email outreaches to connect, engage, and set up appointments for the sales team. ?

• Coworking Spaces: Provider has a vested interest in ensuring (and being perceived as) a safe place to work
• Staffing: Agencies can differentiate themselves by offering applicants or new hires paid membership to telemedicine?
• Manufacturing: Employees have to be on-site and may have health and safety concern
• Daycare: Parent and teachers are both concerned about having a safe environment?
• Security Staffing: Probably an underserved segment that comes in contact with lot of individuals in lobbies of highrises
• Wedding Venues: Venue providers can offer limited membership to employees as well as attendees to put their mind at ease and improve participation
• Foster Care: Probably an underserved segment with concern for safety

RESULTS

Through our SEO efforts and ads, we saw a significant increase in keywords ranked, users, sessions, CTR and conversions. We were able to drive targeted traffic to conversion-optimized pages from SEO, ads, and outreach. Through our B2B LinkedIn and email outreach, we were able to generate engagements and new appointments.?

SAMI-Aid saw a huge improvement in keywords ranked, including in the top 10 positions. This was through a combination of on-page and off-page SEO efforts.?

419% increase in new users from traffic

362% increase in keywords ranked