Case Study: The Impact of Celebrity Endorsement on an Indian Beauty Brand

Brand: 82°E

Industry: Beauty and Skincare

Objective: Boost brand visibility, credibility, and sales through effective marketing strategies.

Challenge

82°E, a premium beauty and skincare brand, faced significant competition from both international and domestic players. Despite offering high-quality products, the brand struggled to differentiate itself in the crowded market and reach its target audience effectively.

Solution: Celebrity Endorsement

82°E decided to collaborate with Deepika Padukone, a prominent Bollywood actress known for her beauty, elegance, and wide-reaching influence. Deepika’s strong social media presence and her connection with millions of fans made her an ideal ambassador for the brand.

Implementation

1. Strategic Selection: Deepika Padukone was chosen for her widespread appeal, credibility, and alignment with the brand’s image of luxury and sophistication.
2. Campaign Development: A multi-faceted marketing campaign was created around Deepika Padukone, including:

• Photoshoots and Advertisements: Featuring Deepika in 82°E’s skincare routines, showcased in high-end fashion and beauty magazines, as well as digital platforms.
• Social Media Promotion: Deepika shared her skincare routines and experiences using 82°E products on her social media channels.
• Public Appearances: Deepika attended major events and press conferences, representing 82°E and emphasizing the brand’s values and product benefits.
• Exclusive Content: Behind-the-scenes videos and interviews with Deepika discussing her skincare secrets were shared on 82°E’s website and social media.

Results