Case Study: How Sandwell Park Golf Club Gained 50+ Flexible Members in 12 Months

Article written by Brad Chard

Background to Sandwell Park

Sandwell Park Golf Club, located on the edge of Sandwell Valley in the Midlands, launched its flexible membership category with PlayMoreGolf in November 2023. The club is strategically positioned near Birmingham, West Bromwich, and Walsall, making it accessible to a wide audience.

Fast forward 12 months, and Sandwell Park Golf Club has not only met but exceeded its membership goals, boasting 80 flexible members and significant revenue growth. Here’s a breakdown of how they achieved this success and how your club can replicate it.

The Results

• Flexible Membership Price: ￡375 for 100 points (80 home points and 20 flexi points for visiting play).
• Membership Growth:

- 10 members joined within the first 3 months (December 2023 – February 2024).

- 60 members achieved by the end of May 2024.

- 80 members reached by the end of September 2024.

• Usage: 450 bookings over 10 months, involving 640 players.
• Revenue: ￡21,000 (home point revenue and flexi play revenue net of PlayMoreGolf costs).