Case Study: How Popcorn Achieved 1 Million Views with In-Depth Content Breakdown of ARM Song.
Binu Balan
Director at Reeltribe | Business Growth Architect | Blending Data, Creativity, and Strategy for Sustainable Growth
At Reel Tribe, we believe in the transformative power of great content. Through our new IP, Popcorn, we aim to revisit the worlds of cinema and music by breaking them down in ways that go beyond the surface. Our approach is rooted in research, authenticity, and a deep appreciation for the artistry behind every film and song.
One of our proudest moments came with our latest Popcorn episode, where we analyzed a song from the movie ARM, starring Tovino Thomas and directed by Jithin Lal. In this article, we’ll share how our unique content strategy and approach helped us achieve 1 million views on Instagram, along with key insights and lessons learned.
The Gap: Why Popcorn Was Needed
The rise of social media and content creation has introduced an era where everyone is an influencer. Platforms have become the go-to media hubs, flooding users with content that, too often, lacks depth or fact checking. In the world of cinema and music, filmmakers and musicians pour immense effort into crafting their art, but unfortunately, the true essence behind these masterpieces often gets lost in the noise of superficial commentary.
Audiences, however, are becoming more discerning. They crave to understand the nuances, the hidden layers, behind the films and music they love. This gap in the market, where high-quality, researched content is scarce, became evident to us. Popcorn was created to fill that void, providing in-depth breakdowns of cinema and music that offer more than just surface level analysis.
Our Approach: Crafting Impactful Content
At Reel Tribe, we take great pride in our content creation process. For each episode of Popcorn, we dive deep into research, pulling data from a variety of credible sources and cross-checking details with the creators themselves whenever possible. Our content isn’t rushed; it’s meticulously crafted to tell stories that are both unique and relevant to our audience.
We approach content creation with a clear philosophy: quality over quantity and length. Rather than chasing viral trends or focusing on short-form content alone, we prioritise substance, ensuring every piece connects deeply with its audience, regardless of its duration.
What sets Popcorn apart is the dedication and passion of our team, as well as the unique expertise my co-founders bring to the table. Hrushee’s 8 years of experience in content creation and Neethu’s vast knowledge of global trends form the backbone of our content strategy. Additionally, Vivek's invaluable guidance ensures that every episode is produced with the highest quality standards, ensuring that our visuals and audio align perfectly with the depth and richness of the stories we tell. Together, we’ve built a team that is not only committed to delivering high-quality content but is also well versed in the balance between audience relatability, brand communication, and industry trends.
The Milestone: ARM Breakdown and Its Impact
Our Popcorn episode focusing on ARM, starring Tovino Thomas and directed by Jithin Lal, marked a turning point for us. This episode also saw collaboration with the movie's lead stars Tovino Thomas and Surabhi Lakkshmi, amplifying its reach and engagement. Their participation highlighted the importance of right collaborations at the right time, which proved to be a game changer.
The quality of the content also received widespread recognition. Both the artists and the makers behind the movie vouched for our approach and praised the level of detail and research involved, adding credibility to our work.
The data from this episode speaks volumes about its impact:
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This success showed that when you craft content with the right balance of depth and relatability, you can disrupt digital algorithms : even in a space dominated by short, snackable content. Our 4.13-minute-long episode proved that there’s still a place for longer-form, thoughtful content that challenges the conventions of today’s fast-paced digital media.
The Power of Content Over Marketing
One of the most powerful lessons from the success of this Popcorn episode is the undeniable power of the right content. Many brands and corporate clients initially believe that digital marketing comes first, with content taking a backseat. However, we’ve proven that the real game-changer lies in creating consistent, high-quality content aligned with a clear vision, strategy, and audience engagement.
Our approach has always been to focus on the core value of storytelling, using digital marketing tools to amplify it. Popcorn’s organic reach, coupled with the right partnerships, shows that when the content is right, it has the potential to not only engage an audience but to create a movement.
Learning and Next Steps
This journey with Popcorn has been a learning experience at every step. From the first episode, which featured a breakdown of the Nebulakal song from Manjumal Boys and received rave reviews, to our recent Disney+ Hotstar collaboration, we’ve consistently refined our process.
Key Learnings:
Looking ahead, we are committed to continuing our mission of delivering in-depth, researched, and relatable content that captures the essence of cinema and music. As we scale, our focus will remain on creating valuable content that aligns with brand communication and audience needs—ensuring a win-win for both our audience and sponsors.
Experience the magic of Popcorn now! Check out our latest episodes on Instagram, YouTube, and Spotify. Here are some of our top episodes to explore;
We’d love to hear your feedback! What do you think of our approach, style, and the way we’ve tackled Popcorn? Drop us a comment or send us a message to share your thoughts. Your feedback is crucial to helping us grow and evolve as storytellers.
Administration, Finance and Control Director
3 个月Love this! Its such a thoughtful and impactful initiative.
Head of productions
3 个月Love this