[Case Study] How Dynamic Commissioning Drives Continuous Growth for a Leading UK Gifting & Subscription Brand

After experiencing strong seasonal performance during the spring holidays, a leading gift and subscription brand aimed to sustain its momentum into the summer months for its UK program. The brand's primary objective was to increase transactions while prioritizing new customer acquisition and maintaining control over its return on investment.

The brand leveraged Partnerize’s powerful dynamic commissioning functionality to achieve these goals. By implementing a custom reward structure that automates partner payments based on conversion attributes, they were able to strategically target a coupon partner with a tiered rate structure. This approach encouraged the partner to drive additional revenue while reaching and converting new audiences.

Strategic Approach to Success

The brand executed a targeted test campaign using the following strategies:

• Tiered Commission Structure: Implemented escalating commission payouts based on the quantity of items in each order, motivating partners to drive higher-value purchases.
• Partner Communication and Collaboration: Clearly communicated the payment incentives to partners, securing prominent exposure in exchange for the potential of higher commission payouts.
• Custom Rewards for Customer Segments: Automated custom rates for new vs. existing customers, with new customer transactions earning a higher base payout before escalating to higher tiers.

Impressive Results with Partnerize Dynamic Commissioning

The 30-day test campaign delivered outstanding results, including:

• 436% Increase in YoY Conversions: The strategic incentives significantly boosted conversions, driving impressive growth.
• 66% Increase in YoY Traffic: Featured placements, secured through the escalated rewards, drove more visitors to the site, expanding the brand’s reach.

This campaign demonstrates the power of dynamic commissioning to drive targeted growth and maximize return on investment.

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