Case Study: How DockATot Achieved The Dream Figure 100% Email Deliverability with Gobvio

In today's constantly changing world of digital marketing, eCommerce retailers must ensure that their emails are delivered efficiently, especially during major sales events such as Black Friday. DockATot, an internationally renowned brand specializing in infant care and parenting solutions, confronted a daunting challenge: a sudden drop in email engagement from their extensive customer and subscriber base exceeding a million.?

Recognizing the urgency to address this issue, they sought the expertise of various Email Deliverability Experts, yet the problem persisted, unresolved. This is the story of how Gobvio′s Mission Inbox emerged as the key solution provider, successfully restoring DockATot's email engagement rates just in time for Black Friday.

Case Study Analysis

When DockATot found themselves grappling with email deliverability issues, they turned to Gobvio, a leader in diagnosing and resolving such challenges. Our engagement began with a thorough Lead Generation campaign, culminating in a detailed 20-minute presentation wherein we unveiled potential deliverability issues and strategic solutions. This proactive approach resonated with DockATot, leading them to immediately embark on a collaborative project with us.

Comprehensive Email Deliverability Audit

Our approach was meticulous, encompassing a 25-day audit and resolution phase focused on analyzing key factors influencing email deliverability. This included scrutinizing DNS settings, SPF records, DKIM authentication, and DMARC, alongside an in-depth evaluation of the client’s email-sending practices, infrastructure, audience demographics, and sending frequency. We recognized that achieving optimal email deliverability extends beyond technical settings, necessitating a holistic understanding of various Mailbox Service Providers (MSPs) and their response to client emails.

Strategic Edge in Mailbox Placement

Unlike traditional Email Deliverability firms, our access to a comprehensive array of MSPs allowed us to accurately identify and resolve issues affecting email placement. This strategic advantage enabled us to discover that emails were being marked as SPAM for iCloud and Apple recipients – a critical insight given the substantial market share of Apple email users.

Understanding Provider Specifics

Our in-depth knowledge of MSPs' spam filtering mechanisms proved crucial in helping DockATot align with requisite compliance standards, ensuring their emails consistently reached inboxes, particularly those of Apple users who constitute 58.67% of the global email population.

Before and After

In 20 days, we were able to identify, spot and fix issues with iCloud and Apple email deliverability. See below.

Client Success and Testimonial:

DockATot’s journey from deliverability despair to success is best encapsulated by their own words: “Bobby’s note reached us at a critical juncture, transforming our email deliverability within weeks. While others focused solely on list clean-up and warming exercises, Bobby’s technical expertise fundamentally enhanced our deliverability, setting the stage for subsequent strategic initiatives. We were so impressed that we extended our engagement to explore additional avenues for improvement.”

Conclusion:

Navigating the complexities of email deliverability is crucial, particularly as major sales events like Black Friday loom on the horizon. The substantial impact of not reaching a significant portion of your target audience can be mitigated with the right expertise and strategic approach. If elevating your email deliverability and ensuring robust customer engagement is a priority, Gobvio is here to guide you through this critical journey.?

We can quickly get your email campaigns back on track. Book a free consultation with us by clicking on this link. Take a step forward in solving your business problems

This article was written by Bobby Mansker Jimenez , one of our team members at Gobvio.