Case Study: How Assessments Improved Finding New Hires Who Fit Your Culture & Can Do The Job
In the competitive consumer goods industry, identifying new hire candidates who fit both culture beliefs and the core requirements for a job is crucial to creating a cohesive workforce that can drive innovation, consumer commitment, resiliency to change and sustainable financial results. A leading consumer goods company with a diverse product line provides a compelling case of how using talent assessments has enhanced its recruitment process, ensuring a strong alignment with the company’s culture and improved performance across various roles.
About the Company
Serving millions of customers across the U.S., this consumer goods company has been a leader in its field for decades, known for its commitment to quality, sustainability, innovation and customer satisfaction. The company’s primary vision is to empower consumers with products that enrich their lives and provide lasting value.
The Challenge: Attract and Retain Employees Who Align with Culture Beliefs and Values
To deliver on its promise of quality, great place to work and customer satisfaction, the company prioritizes building an internal culture that strengthens employee engagement, supports development, and fosters a sense of belonging. This creates a need for a values-driven recruitment process that not only enhances employee satisfaction and retention but also strengthens the customer experience by ensuring that employees at all levels embody the company’s brand and commitment to quality.
With this challenge in mind, the leadership team sought to integrate their culture beliefs into the hiring process from the start, ensuring that candidates not only met the technical requirements but also aligned with the company’s culture. "A significant portion of our turnover was linked to a lack of culture fit in key roles," the Vice President of Human Resources noted. "We needed a solution that would help us evaluate candidates beyond skills and experience to gauge cultural alignment and long-term potential. LAK Group provided the expertise we needed to achieve this.”
The Solution: Using Our Talent Assessments to Evaluate Fit and Potential for Success
Partnering with LAK Group, the company implemented a practice and easy to interpret talent assessment tool, powered by Talexes, for the top three candidates for all positions in the organization. LAK Group worked with the organization to develop success profiles for every role to increase the relevance and accuracy of the results reporting. This research-based and validated assessment is designed to evaluate personality traits associated with job performance and fit, focusing on the following dimensions:
This tool allowed the company to go beyond traditional hiring metrics and assess each candidate’s compatibility with the position, the culture and the organization values. The assessment process was designed to be interactive and took only 20-25 minutes, creating an engaging experience for candidates while capturing critical data on job-related personality traits. Finally, a validation phase was conducted to ensure the tool reliably predicted:
“Our cultural parameters are specific, and LAK Group’s expertise helped us tailor the assessments to screen for these elements effectively,” said the Vice President of Human Resources.
Results: Enhanced Insight into Culture Fit, Performance, and Advancement Potential
The assessment proved to be a reliable indicator of success in role and cultural fit for all roles within the organization. It was also leveraged to help identify employees with both the potential and aspiration to advance into larger roles with more development. There were several key outcomes that this company experienced based on nitrating assessments into the hiring process including the following:
Why Assessments Improve Retention
Assessments provide objective insights into a candidate's suitability, reducing the likelihood of placing them in a role where they’ll feel mismatched or disengaged. By testing assessing alignment with culture and personality fit, companies can increase the chances that new hires will mesh well with the team and company culture which has a significant impact on retention and collaboration.? Assessments help identify the support and development needs of new hires, improving their onboarding experience and early engagement, which are crucial for retention. Hiring assessments can filter candidates who lack critical skills, ensuring the selected employees are more capable and prepared for the demands of their roles.
“The talent assessments provided by LAK Group have enabled us to make more confident hiring decisions,” said the Vice President of Human Resources. “The insights we gain help us predict not only cultural fit but also job performance, which is incredibly valuable in our field.”
This case study reflects how LAK Group’s expertise in talent assessments has driven both improved recruitment outcomes and enhanced performance for a consumer goods company, positioning it for sustainable growth and success. If you’re interested in learning more about how we achieve these results , let’s set up a call to discuss further.