Case Study: Effective Online Reputation Management for a Geneva-Based Boutique Financing Company

Background

In April 2014, a boutique financing company in Geneva, Switzerland, grappled with significant online reputation issues. More than eight search listings containing defamatory content were prominently displayed in the top search results on Google. These negative listings included four Ripoff Reports and listings on Mortgage Grapevine and Complaint Board, all of which tarnished the company's online image.

The Challenge

The negative content had a severe impact on the company's online presence, with over 80% of the web share related to their business information showing negative results. The firm’s reputation and customer trust were at stake, as potential clients researching the company would encounter these damaging reports first.

Recognizing the urgency, the financing company contacted Rohan Rajan of Brandy Inc., a respected reputation management firm, to address and fix the situation as soon as possible.

Initial Analysis

Rohan Rajan and his team at Brandy Inc. conducted a thorough analysis of the company's online presence. They identified that the situation was indeed dire, with multiple defamatory listings occupying the top positions on Google for almost all brand-related keywords. This visibility of negative content was a critical threat to the company's business prospects.

Strategic Response

Brandy Inc. implemented advanced reputation management strategies tailored to the unique needs of the financing company. The primary goal was to suppress the negative content and promote positive or neutral content to improve the company's online image.

Immediate Actions

The campaign commenced with aggressive content creation and search engine optimization (SEO) techniques, aiming to replace the negative listings with positive or neutral ones. Within 48 hours of initiating the campaign, Brandy Inc. began to see a significant shift in the search results.

Results

1. First 48 Hours: The immediate application of advanced strategies led to the initial outranking of negative listings. Positive content started appearing in place of the defamatory links.
2. First 45 Days: Continuous and concerted efforts over the first month and a half resulted in all eight defamatory listings being pushed off the first page of Google search results for the financing company's name.
3. Subsequent Months: With ongoing reputation management efforts, Brandy Inc. succeeded in completely eliminating the presence of defamatory search results from all relevant brand name searches. The company’s online reputation was restored, allowing potential clients to see a more accurate and favorable representation of the firm.

Conclusion

The timely and effective intervention by Rohan Rajan and his team at Brandy Inc. transformed the online presence of the Geneva-based boutique financing company.

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