[Case Study] Digital Transformation in Retail: Using AI and IoT to Boost Revenue and Sales.

Looking for a case study in retail for technology adoption/digital transformation? We have a case study for you! This month, we share about how a cosmetic manufacturer in Japan used AI and IoT to analyse customer behaviour in a store which provided them information on how to react to increase revenue. Read our in depth interview with Premier Anti-Aging Corporation.

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Overview

Premier Anti-Aging Corporation, a cosmetics manufacturer widely known for its DUO skincare brand and other products used Gravio, a no-code integration platform that utilises camera AI and IoT sensor to collect and analyse a variety of customer-related data.

This is deployed to gain a deeper understanding of customers and valuable data that can be used to improve sales and for future business development and product development.

Solution

• Adopted Gravio as a data integration platform that can be implemented quickly and easily.
• AI cameras automatically collect information such as number of visitors and various attributes and also shelf engagement times by customers.
• IoT sensors automatically collect in-store environmental information such as temperature, humidity and CO2 concentration.
• Created a dashboard that can visualise customer attributes and in-store environmental information.

Results

• By analysing the purchase ratio among customers, we can now evaluate how factors like customer service quality and product lineup impact their purchasing decisions.
• By analysing customer attributes and Point-of-Sale data, we can now determine whether initiatives are effectively reaching the intended customer base.
• Through data-driven analysis and improvements, the company was able to achieve off-season sales comparable to those during the busy season.
• This has allowed the company to gather valuable new insights that can be leveraged for future business strategies and product development.

Carry on reading our case study which includes interviews with users of the solution. ??