A Case Study in Custom Research
Springtide Research Institute
We conduct qualitative and quantitative research on the inner and outer lives of young people, ages 13 to 25.
Let’s start with a story.
Springtide was hired by a client is an enormous organization with national reach. They came to us because the last time they collected any information about the people they served was in a survey 15 years earlier. The world has changed significantly since that time, and this client knew they not only were failing to respond to the most up-to-date concerns of their audience, but in fact, they didn’t have an accurate picture of WHO they were serving anymore, or what those people cared about most. Though this client knew that membership had changed significantly over time, they didn’t know how to begin measuring it—especially since they had members all over the country. Since their reach was so much more significant, they couldn’t just re-use the same survey from 15 years prior. And even if they had a plan for a survey, the logistics of distributing a national survey was more than they could manage in-house. This kind of undertaking also meant they should think bigger than just a few demographic questions: if they were going to invest in a national survey, they needed data that would help inform strategic planning. What did they need to know in order to better understand those they were serving?
Maybe you’ll recognize these concerns throughout their story as obstacles, concerns, or questions you’ve run into in your own need for custom research and surveys:
I would love to talk to you more about what you need to build your strategic plan. Please feel free to connect with me at any time by emailing me at [email protected]. We can set up a consultation and I’ll walk you through everything you might need to consider as you think about the future of your organization.?