Case Study: Cost Savings Between a Well-Known SaaS CRM & a Custom CRM

Client Background

• Industry: Small Business (E-commerce & B2B Sales)
• Company Size: 50 employees
• CRM Needs: Customer management, order tracking, lead tracking, and automated email follow-ups
• Existing CRM: A well-known SaaS CRM
• Challenges with SaaS CRM: High monthly costs, unnecessary advanced features, and limited flexibility for specific needs

Comparison: SaaS CRM vs. Custom CRM

1. Cost Breakdown

2. Feature Comparison

3. Final Outcome & Business Impact

• Total Cost Savings: $36,732 annually
• Implementation Time: SaaS CRM took 3 months to set up; Custom CRM setup within 2 weeks
• Scalability: SaaS CRM offers enterprise-level features, but the client only needed a lightweight CRM, which the custom solution provided effectively
• User Adoption & Learning Curve: SaaS CRM requires dedicated training, while a custom CRM can be designed for easier adoption with a tailored interface.

Conclusion: Why Custom CRM Was the Better Choice

• Major cost reduction (over $36,732 saved annually)
• One-time customization cost recovered in ~3.5 months
• Faster implementation (2 weeks vs. 3 months for SaaS CRM)
• No dependency on expensive CRM developers
• Customizable to match business needs without unnecessary features

?? For SMBs & startups with simple CRM needs, a custom-built CRM offers a more affordable and flexible alternative to traditional SaaS CRM solutions.

Disclaimer

This case study is based on the best-known information. If anyone wants further details, feel free to contact me.