CASE STUDY COCA-COLA USING A.I.D.A MODEL

WHAT IS A.I.D.A MODEL IN ADVERTISING?

The AIDA Model, which stands for Attention, Interest, Desire, and Action model, is?an advertising effect model that identifies the stages that an individual goes through while purchasing a product.?

A stands for Attention:- You have to grab the attention by using a strong hook.

I stands for Interest:- You have to mention something exciting immediately after catching the attention, and it should be something really unique about your product or services.

D stands for Desire:- Here, you have to convince your audiences that they want and desire the product or service and that it will satisfy their needs.

A stands for Action:- Now, you have to lead customers towards taking a specific and measurable action.

HOW COCA-COLA USED THIS MODEL FOR THEIR BUSINESS?

ATTENTION:- They have caught the attention of the audience from their posters. They had run a zero original campaign consisted of posters on billboards and bus stations. The posters were black in color, and the question was written in red color. That campaign had attracted a massive amount of people before they know anything about the product.

INTEREST:- After catching their attention, it's important to make them feel interested in your product, and the coca-cola team had done that very well. In that campaign, they incorporated the word "ZERO" with it, and here people started noticing that word and were curious to know what was represented here.

DESIRE:- As they can develop the desire among people regarding the product, they also focused on the fact that it doesn't contain sugar. It tastes the same as any other beverage. This way, they have stimulated the audience to try, like how it is different.

ACTION:- Now, this is the stage where you gain or lose the customer. The customer has fallen into the funnel and they are ready to took the action because they have designed the stage as per the A.I.D.A model.