Case Study: CFO Advisory Services for Middle Market Healthcare Company

In the dynamic landscape of the healthcare industry, financial stability and strategic foresight are paramount for sustainable growth. This case study explores how Consero's expertise helped the company overcome its financial pain points and achieve a robust financial foundation.

Client Profile

• Industry: Healthcare
• Annual Revenue: $20 million
• Staff Composition: In-house invoicing and payroll team (2 people). All other financial activities outsourced to a local CPA firm.
• Financial System: QuickBooks
• Engagement Timeline: Engaged with CFO Advisory Services 2 months after receiving first-round funding

Client Pain

• Lacked sufficient senior financial leadership
• Poor visibility into cash burn and fume date
• Inability to produce reliable pro-forma financials, KPI’s and board reporting

Consero’s Solution with CFO Advisory

Consero stepped in to professionalize the company's finance and accounting (F&A) function, addressing key challenges and setting a foundation for sustainable growth. Here's how Consero made a difference:

• Professionalizes the F&A function by providing leadership to existing staff
• Supported the clean up of historical financial data and PE investor transactions (valuation, purchase accounting)
• Provided visibility into the current financial state
• Created effective Board reporting
• Represented the F&A function with external investors and the board
• Successfully led client’s first financial audit
• Secured term debt refinancing and added a LOC

Results and Impact:

Through Consero's CFO Advisory Services, the healthcare company transformed its financial operations from a reactive, fragmented approach to a proactive, strategic function. The immediate improvements in financial reporting, cash flow management, and investor relations provided a solid foundation for sustainable growth. With professional financial leadership, the company was well-positioned to navigate future challenges and capitalize on new opportunities, ensuring long-term success in the competitive healthcare market.

This case study underscores the critical role of experienced CFO Advisory Services in empowering middle-market companies to achieve financial stability and strategic growth.

Consero's Advisory Services team recently presented a webinar featuring this case study and others. Watch the replay here: https://learningcenter.conseroglobal.com/video-advisory-services-051624

To learn more about Consero Advisory Services, visit our website here: https://learningcenter.conseroglobal.com/consero-advisory-services-li