Case study: Branding and Website Design for Anya Hurley | Bristol, UK
Lidia Drzewiecka MBA, C.Mgr, FCMI
Transforming brands into global leaders through innovative strategies and creative excellence | Visuable
“I love everything about working with the team at Visuable. I put my faith in them and they have delivered beyond my expectations. Visuable now do all the design and photographic work for my publishing business and I hope we will be working together for many years to come.”
— ANYA HURLEY
THE PROBLEM
Anya is a writer, campaigner for mental health awareness and the creator of ‘The path to positive self-awareness’.
Anya came to us with a clear vision of creating a website and brand identity that showcases her story and engages her audience to know more about ‘The Path to Positive Self-Awareness’. A holistic 40-step program designed to improve all aspects of a person’s mental, physical, and emotional well-being. She also wanted us to design a series of 40 book, journal and workbook covers, which work well together, as one cohesive collection.
The overall brand feel Anya was looking for was sophisticated, calm, and approachable.
OUR SOLUTION
We worked with Anya to ensure that all branding elements including a logo, colour theme, typography, and bespoke artworks were in line with her vision. As a result, we’ve created an editorial and appropriately sentimental brand identity that reflects Anya’s philosophical and inspiring personality. We used the bespoke artworks that we’ve created as personalised elements of her book covers. The beautiful website that was created brings together Anya’s brand vision, and tells the story of who she is as an author, ultimately allowing her to build trust with her audience and sell her books via Amazon.
“I love it - thank you so much! It is everything I asked for. ”
— ANYA HURLEY
WHERE CAN WE FIND YOU ONLINE?
Instagram: @anyahurley_
ARE YOU LOOKING TO CREATE A BRILLIANT BRAND AND WEBSITE?
This case study was originally published on visuable.co