Case Study: Brand Identity and Website Design for Obra Capital | New York, USA
Lidia Drzewiecka MBA, C.Mgr, FCMI
Transforming brands into global leaders through innovative strategies and creative excellence | Visuable
Visuable worked with Obra Capital to deliver their brand identity and Squarespace website design!
About Obra Capital
Obra Capital has a diverse and experienced leadership team well-versed in crafting capital solutions across different asset classes. They have long-standing working relationships between their teams and investors.
They offer customized investing opportunities through diversified strategies in four verticals: insurance special situations, structured credit, asset-based finance, and longevity.
The Challenge
They needed a complete branding package, including brand messaging and copy, brand identity, website design, and business cards.
The client wanted a unique and professional design that reflected the company's diverse expertise and commitment to customized investing solutions. However, our team had to ensure that the design elements were cohesive and visually appealing across all marketing materials, while conveying the company's values and brand message.
The Solution
Our team conducted thorough research on Obra Capital's brand values, mission, and target audience to develop a brand message and copy that accurately reflected the company's expertise and customized investing solutions.
We worked closely with the client to create a comprehensive brand identity, including logo design and colour palette, that conveyed the company's unique identity and stood out from competitors.
The website design was clean, modern, and easy to navigate, with a focus on highlighting the company's four verticals and custom investing solutions.
We also developed customized business cards that reflected the brand's identity and messaging.
ARE YOU LOOKING TO CREATE A BRILLIANT BRAND AND WEBSITE?
This case study was first written and published on?visuable.co