Case study on Bewakoof.com; when a quirky name loses its mojo!

Some time ago, a brand emerged with a hilariously unique name- Bewakoof.com. Just like I had no clue that it was a clothing brand similarly, the audience also couldn’t resist the curiosity it sparked.

But alas, this hype faded away as the brand failed to keep up the momentum. Sales crashed, and the charm of its quirkiness fizzled out. Let’s dissect the business model and take a close look into the loopholes.

?

Lack of brand relevance

An irrelevant brand name may confuse potential customers and create a disconnection between the brand and its target audience.

?

If the brand name does not align with the products and values, it can lead to a lack of brand relevance and difficulty in establishing a strong brand identity.

?

Missed targeting opportunities

A brand name that is not relevant to the target audience results in missed opportunities for effective targeting. The name may not resonate with the desired customer segment, making it harder to attract and retain the right customers.

?

This impacts marketing efforts, as the messages and communication may not effectively reach the intended audience.

?

Brand required and recognition

An irrelevant brand name makes it challenging for customers to recall and recognize the brand. When the name does not reflect the products or services offered, it becomes complex for customers to associate the brand's name.

?

This hinders brand recall and impacts word-of-mouth marketing, as customers may struggle to refer the brand to others.

?

Limited expansion opportunities

A brand name that does not align with the company's future growth plans limits expansion opportunities. You may intend to diversify your product offerings or expand into new markets.

?

In that case, an irrelevant brand name may create barriers and hinder the brand's ability to evolve and adapt to changing customer needs.

?

Negative perceptions and misconceptions

Customers may form judgments or assumptions about the brand based on the name, which may not accurately represent the company’s values, quality, or offerings, resulting in misconceptions about the brand.

?

Overcoming these preconceived notions can be challenging and may require additional marketing efforts.

?

Competitive disadvantage

In a?competitive market, such a confusing brand name puts your brand at a disadvantage compared to competitors with more meaningful brand names.

?

Customers are more inclined to choose brands whose names align with their expectations and preferences, leaving Bewakoof.com with a weaker competitive position

?

?

To mitigate these drawbacks, you must consider reevaluating and potentially rebranding with a more relevant and meaningful name that better represents its products, target audience, and brand values.

?

Keep an eye out for our next newsletter to learn how drastically can team efforts boost your marketing campaign results from the iconic Harry Potter and his team!

?

Best regards

Piyush Agrawal

[Social Media Marketer]