Case Study: Bespoke Branding and Website Design for Yoga équanimité | New York, USA

“I am thrilled with it all!”

— Kara Thorsen, Owner of Yoga équanimité

VISIT YOGA éQUANIMITé SQUARESPACE WEBSITE

THE PROBLEM

Kara Thorsen is a yoga strategist and teacher, offering online and private yoga classes, relations professionals, skills in actions, and tarot council. Her mission is to show what Yoga is and how it can help individuals gain strength and reveal their deeper mental patterns to help improve their inner being.

Kara had a brand identity and website before working with us, but she felt it didn't represent her personality and her passion for helping her clients find their inner being. After an initial chat with Kara, we identified a need to go through our Bespoke Branding Process to discover her unique visual differentiation. Whilst going through our Branding Process, Kara recognized that the overall brand vibe she wanted to achieve was empowerment, boldness, and spirituality.

OUR SOLUTION

We worked with Kara to create a beautiful website that communicated her values of Yama (ethical rules), Nyama (virtuous habits of our exhibiting of the Yamas), and Pratyahara (coming within to observe the self). We achieved this through a roaring sound when you first click on the website to showcase strength, imagery that represented spiritual healing, and a gold logo that embodied the courage, love, and passion Kara has.

The finished website comes with everything that Kara needs to promote her business - a blog module to post updates, a scheduler to book into her virtual yoga classes, and a timetable to check her yoga class schedule. 

THE OUTCOME

“I couldn’t be more pleased with the outcome and collaboration that brought it.”

— KARA THORSEN, OWNER OF YOGA éQUANIMITé

WHERE CAN WE FIND YOU ONLINE?

www.yogaequanimite.com

ARE YOU LOOKING TO CREATE A BRILLIANT BRAND AND WEBSITE?

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This case study was originally published on visuable.co