Case Study: Bespoke Branding, Website Design and Copywriting for Ray's Photography | Oregon, USA
Lidia Drzewiecka MBA, C.Mgr, FCMI
Transforming brands into global leaders through innovative strategies and creative excellence | Visuable
“I am just overflowing with gratitude for all the tidbits of wisdom and help you have so far given me. Thank you for an insightful call and being so open about your experiences.Thank you to everyone for building and forming this amazing website!”
—RACHEL WOOD, FOUNDER OF RAY’S PHOTOGRAPHY
VISIT RAY'S PHOTOGRAPHY SQUARESPACE WEBSITE
THE PROBLEM
Rachel Wood is Vietnamese-American photographer based in Oregon. She specializes in brand and boudoir photography as well as custom travel print fine art products. Through powerful visuals, she aims to help her clients raise their confidence, distinguish their stories, and create more consistently engaging content. She is a strong believer that powerful photography helps entrepreneurs create a strong first impression and establish trust to their ideal clients. Rachel didn’t have a website prior to working with us nor had a brand strategy. She came to us with a clear vision, to find her brand voice and establish a brand that reflects her and her photography business. The overall brand vibe Rachel was going for was empowering, inspirational, and professional.
OUR SOLUTION
Our initial focus was on helping Rachel establish her service range, define her audience and find her unique message brand story that will elevate her professional career as a photographer. To achieve this, Rachel took Lidia’s, our Creative Director’s 3-month Brand Mentorship Program.
Furthermore, we worked with Rachel to ensure that all branding elements including a logo, colour theme, typography, and bespoke graphics were in line with her vision. We’ve created a clean and classic brand that showcases Rachel’s professional and innovative approach of creating visuals. To achieve this, we’ve created a symmetrical symbol that was used as her logo as well as to create key branding elements for her website. We then used all these new assets to build her website so that it reaches her ideal clients and get them interested in her prints, framed art as well as photography sessions.
THE OUTCOME
“Somehow you took the hot mess that I was and gave me confidence, direction, and purpose. Although I am still learning the ropes technology wise, I now have an amazing foundation and website to work with! ”
— RACHEL WOOD, FOUNDER OF RAY'S PHOTOGRAPHY
WHERE CAN WE FIND YOU ONLINE?
Instagram: @TheTravelingElf
ARE YOU LOOKING TO CREATE A BRILLIANT BRAND AND WEBSITE?
This case study was originally published on visuable.co