Case Study: Acuity Ultrasonics – Showcasing Cutting-Edge Quality Assurance Technology

Overview

Acuity Ultrasonics, a leader in Quality Assurance solutions for the cable manufacturing industry, partnered with Animated Technologies to create a video that effectively demonstrated the capabilities of their innovative product. With a global reputation and partnerships with world-leading cable manufacturers on HV/MV extrusion lines across Europe, Acuity Ultrasonics needed a visually compelling and engaging way to communicate their value proposition.

The Challenge

Acuity Ultrasonics faced two key challenges:

• Communicating Complex Technology: Their solutions required a clear and accessible explanation of how they help clients save money and enhance quality.
• Budget Constraints: The team needed a high-quality video but had previously been unable to proceed due to financial limitations.

Our Solution

Animated Technologies offered a tailored payment plan to make the project financially feasible. The creative process included:

• Strategic Planning: Two meetings to define the strategy, key messages, and objectives of the video.
• Collaborative Development: Close collaboration with Acuity's team, incorporating their feedback to align the final product with their vision.
• High-Quality Animation: A visually engaging video showcasing Acuity’s technology in action, highlighting its benefits for cable producers and users worldwide.

Testimonial

"Having spent several years waiting for the financial capability to employ Animated Technologies to promote our world-leading technology, we were pleased when Anna offered us a payment plan which was affordable and enabled us to get started. The process was excellent – two meetings to discuss strategy and message, and one or two feedback sessions to tweak the Animated proposal to our thinking.

We are completely thrilled by the result – achieving over 1,000 hits on LinkedIn within days of launching the video and several requests for quotations. We look forward to working with them again on our next major product launch."

– Tony Hepton, CEO Acuity Ultrasonics

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