Case study: a 7-figure ecommerce shark ??
?? Must-read case study of the 7-figure ecommerce shark Match Kicks partnering with Printful.
Sneakers are no longer just for sports—they’re the fashion statement of the moment. It’s predicted that the sneaker market will reach $120 billion by 2026.?
There’s also demand for clothing that matches the most popular sneaker models. This demand is what inspired the launch of Match Kicks—an online store where customers can find apparel and accessories that match their sneakers.?
?? From in-house to outsourced
When they first launched their business, the Match Kicks team thought it would be cheaper and better to print everything in-house. But it was challenging to keep up with inventory, manage employees, and deal with operational hiccups like broken printers.?
Eventually, they realized it would be more effective in the long run to find a partner who could handle manufacturing for them.?
The main criteria for choosing a print-on-demand partner were fast shipping times, product quality, and inventory.?
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?? Reaping the benefits
Kody and Jose knew that they’d have to increase their product prices to cover the costs of outsourcing. But they found that price increases were worth it for the service they got. There were fewer print mistakes, fewer returns, and higher customer satisfaction.?
Printful’s API lets the Match Kicks team innovate and automate their processes. They have about 120 million SKUs in their store, which they wouldn’t have been able to achieve by uploading each product individually. Instead, they built a custom website that auto-generates product listings with code and a design file and imports them to Printful. This lets them expand their collection without spending time on administrative work.
?? An ideal match for Match Kicks
Kody and Jose understood that their passion wasn’t in printing, but in technology. With Printful, they don’t have to focus on every aspect of running a business, just the parts they actually love.
“Partnering with Printful Enterprise just took a huge responsibility off our shoulders so we could focus on what we do best.”?