The Case Studies: Tremau & Circular Rubber Technologies

Part 3 of 3

After learning about the journey of the ISIF, it’s time to feature two INSEAD alumni founded companies that ISIF evaluated and Loyal VC invested in. Read on to learn about Tremau and Circular Rubber.

Tremau

Tremau is a technology company that provides Trust & Safety solutions for online platforms. Our mission is to make the internet a safer place for everyone.

Location: Paris, France

Founding Year: 2021

Solution: Tremau offers a range of innovative tools and services that help online platforms improve the effectiveness of their content moderation processes, while mitigating regulatory and operational risks. Our solutions include AI-powered content moderation, user risk assessment, and compliance monitoring.?

Founding Story: Tremau is founded by Louis-Victor de Franssu (MBA’18D), Pál Boza (GEMBA’14), and Theos Evgeniou (Professor of Technology and Business). Louis-Victor has a background in digital diplomacy working against illegal content and hate speech. At his one-year INSEAD reunion, he was connected with Professor Theos Evgeniou, Decision Sciences and Technology Management, and Tremau was born. They started out by building a tool that enables transparency and fights against harm towards under-protected groups.

INSEAD Community Support: INSEAD provides a large community of potential partners, clients, and new hires or board members from around the globe with strong background across business. Additionally, Tremau has found support in fundraising via their investment from Loyal VC. ?

INSEAD Experience: In an interview with Louis-Victor, Co-Founder of Tremau, he shared that he had one goal in coming to INSEAD –?to become an investment banker. His roommate convinced him to take an entrepreneurship elective, and now Louis-Victor is an entrepreneur, and his roommate is an investment banker.

Circular Rubber

Circular Rubber Technologies is enabling infinite reuse of rubber through a sustainable, chemical-free devulcanization process. Circular Rubber’s mission is to positively impact the world by repurposing rubber waste into high-performance products, driving sustainability and reducing environmental harm.

Location: North Vancouver, British Columbia, Canada

Founding Year: 2023

?Solution: The company provides a breakthrough solution for the sustainable reuse of rubber materials. Using a proprietary, chemical-free devulcanization process, we transform discarded tires and rubber waste into high-quality raw materials that can be repurposed for new products. Our innovative approach not only reduces landfill waste but also supports a circular economy by enabling infinite reuse of rubber, contributing to a greener, more sustainable future.

Founding Story: While working in Shell’s Projects department, Maartje van der Sande had a turning point when she realised, she wanted to leave a positive, lasting impact on the planet. During a project in Canada, she met Bram van den Berg (MAP'08May) at the Dutch Embassy, where they discovered a shared vision: transforming the vast number of tires in landfills into valuable, reusable materials to promote a greener future. Driven by this goal, they dove deep into the world of tires and rubber products. Together, they identified key pathways to create value through circular economy within the tire and rubber materials.

INSEAD Community Support: Circular Rubber Technologies used the Loyal network and INSEAD network to connect with suppliers, customers, and even in consideration for recruitment.? Bram has been in touch with a wide array of people from his time at INSEAD along with more recent graduates and students.

INSEAD Experience: “It has been great experience working with Loyal and ISIF, a very professional investment process and in-depth due diligence asking target questions. Post investment support has also really been super helpful to brainstorm and think about new problematics from different lenses. Maartje really supports the ISIF initiatives where she thinks that all university should create this awareness and practical experience blended in the academic education you get during the MBA. This experience also exposes students to the startup ecosystem and the importance of looking to have a greater impact on our world and think about the impact you want to leave for this world.” - Bram van den Berg

Written by Co-President of ISIF Isabel Havens (MBA'24D) and Richard Dagher (MBA'24D)