There are no "Case Studies" on my website. Have I lost my mind?

After pushing my new website live last week, I received a bunch of heart-warming responses: “Nice job!” “Love the new site!” “Attaboy, Jordan.”

Then over a casual lunch a friend of mine said, "I really like the new site, but shouldn’t you have some case studies?"

I told him that I had case studies in every previous version of my site, and I weighed whether to have them this time around, but ultimately decided that any more pages would distract from the rest of the content.

I thought, “Less is More.”? Attention spans are absurdly tiny (I know mine is), and I have a very small window with which to speak to new clients through the site.

My goal is for people to quickly get an idea of who I am and what it would be like to work with me, especially when compared to my peers.

Also, my new tagline is “Unconventional Marketing for Those Who Dare to Embrace Change” – so shouldn’t I practice what I preach?

I’m rolling the dice a bit with this new bare bone’s website. Most marketing consultants and agencies have much more content.

They have big, comprehensive services pages: “We have Demand Generation, let me now explain to you what demand generation is, sonny” “We also have Product Marketing, any idea what that is? No? OK then, we'll go ahead and do some agencsplaining for you.”

Then a blog – ah a blog, because, well, you must have a blog, that goes without saying.

My hunch is that my prospective clients just want to get to know me a little bit better. And if I can help them do that straight away, this new “light and bright” format will get the job done.?

Will my bet pay off? We shall see.

The good news is that one way or another, as I said last time, I’m going to have another website in two years or sooner. And I can always change this one on a dime.

?“Sometimes you just have to say what the [f*ck], take some chances.”? -- Risky Business

* Just want to say, my lunch pal’s critique/advice was/is 100% valid, and I might decide after a while (or possibly in a few days) to add some case studies to the site after all. All Rights Reserved.