Case studies of impactful PR by Elliot & Co

Panasonic Lumix Launch

??Collaborating with Panasonic to Empower Content Creators

At Elliot & Co., we had the privilege of working with Panasonic on the launch of the Lumix S9, a camera tailored for content creators, vloggers, and photographers. With more creators looking for portable and easy-to-use tools, we positioned the Lumix S9 as the perfect companion for their craft.?

??Making It All About the Creators

We focused on what creators care about most—efficiency and quality. By highlighting key features like the REAL TIME LUT and smartphone integration, we made sure the Lumix S9 stood out as a practical and innovative solution. Our campaign messaging was clear and straightforward, designed to connect with the everyday needs of content creators.

??Spreading the Word

To get the word out, we executed a media outreach plan that included press releases and media kits focused on how the Lumix S9 could make life easier for creators. This effort paid off, with 86 media coverages across online, print, and social platforms. The buzz we generated reflected the excitement of the creator community, solidifying the Lumix S9 as a top choice for content creation.

??Letting Creators Experience It Firsthand

We also organized events where creators could test the Lumix S9 in real-time. These events weren’t just about showing off features—they gave creators a chance to connect with each other and with the Panasonic team. By facilitating these interactions, we helped Panasonic build lasting relationships with its audience and strengthened the Lumix S9’s reputation.

Jujutsu Kaisen Exhibition Grand Opening

??Bringing the Jujutsu Kaisen World to Malaysia

When the Jujutsu Kaisen Exhibition made its debut in Malaysia, we were there to ensure it was a grand success. This was the first stop in Southeast Asia for the popular anime series’ exhibition, and we worked hard to make it unforgettable for fans while positioning Malaysia as a go-to destination for anime culture.

??Making Fans the Focus

Our campaign tapped into the love fans have for Jujutsu Kaisen. We highlighted what made the exhibition special: exclusive displays, interactive activities, and merchandise you couldn’t find anywhere else. We wanted fans to feel like they were stepping into the world of Jujutsu Kaisen, creating memories they’d talk about for years!

???Getting the Right Coverage

To spread the word, we used a mix of media outreach, influencer collaborations, and fan-driven content. This approach got us 80 media coverages, including features on TV3 and TV9. These features helped create excitement, ensuring that fans and even those new to anime knew about the event.

From planning to execution, we were there every step of the way. Our efforts paid off with a successful event that thrilled fans, boosted the profile of Jujutsu Kaisen in the region, and showed what Malaysia has to offer as a cultural hub.

Sailfish Swimming Academy

??Making Waves with Sailfish Swimming Academy

At Elliot & Co., we teamed up with Sailfish Swimming Academy to support their mission of bringing high-quality swimming lessons to underserved communities. With programs designed for kids and instructors trained in early childhood education, Sailfish is making a real difference and we were excited to help them tell their story.

??Focusing on What Matters

We worked closely with Sailfish to craft a narrative that showcased their commitment to water safety and preventing drowning. By highlighting their tailored programs and emphasis on cultivating future competitive swimmers, we positioned Sailfish as more than just a swimming academy, and is a community partner with a purpose.

??Building Credibility Through Media

Our team’s media outreach landed 19 coverages, including interviews with top Tier 1 media outlets like BFM, Berita Harian, and The Star Newspaper. These features gave Sailfish the platform to share their story and reach families, educators, and policymakers who could benefit from their programs.

??Making an Impact Together

From writing press materials to coordinating interviews, we worked hand-in-hand with Sailfish to make sure their message reached the right people. The result was a campaign that not only raised awareness but also inspired action, proving once again that meaningful stories resonate deeply.

Ready to elevate your brand and share your success story with the world? At Elliot & Co., we specialize in creating powerful narratives that drive brand awareness and connect with your audience. Whether you're a business owner or a consumer with a unique story to tell, we’re here to help you shine.

Visit our website to learn more about our services and discover how we can collaborate to promote your brand's success. Let’s create something remarkable together.

Contact us today! — www.elliotcommunications.com