Case scenario that happens daily with your ideal clients..
Bernard Mburu
I help Business Owners grow their business with Organic and Paid Lead Generation methods and scale it using Systems and Automation
Joseph is just relaxing on his sofa at the end of the day, holding his mobile phone, just scrolling on Facebook looking for something interesting.. ???♂???
He stumbles across an interesting post in a group that you've posted ??
Starts reading the post...
He likes what he's reading, so he reads on, getting more engaged
He starts thinking - "this guy is a genius, it's like he knows my problems" ????
In his mind he's asking, who's this guy? Gona check him out..
He clicks on your profile, and checks out your Profile photo (he sees a ??? car photo, or a cat, ?? dog, or your ?? child - he leaves your profile)
But maybe you have a good profile photo, looks decent, and he now wants to know what you do.
He checks out your cover image (and finds you in a group of friends looking drunk or messing around - he leaves your profile)
But lets imagine you know what you're doing and have a well designed image showing your services/products
Joseph is like "nice, this is a decent guy, let me learn more about what he does"
He checks out your Bio (and sees you're a "Founder at XYZ Corp | Investor | Nature Lover"
..he wonders which company that is and leaves your funnel)
But maybe you've optimized your profile with how you help people, with a good Call to Action, and he loves the solutions you provide
He already likes what he sees, and feels that this guy looks like someone I need to connect with, where can I learn more?
Checks out a few of your posts, (and you've shared pictures of cats and dogs, parties, Bitcoin & Forex trading - he leaves your profile)
But maybe you've done your homework well and have decent content, and he falls in love with it
Wonders how he can get in touch with you (on the left he can see your college photos having fun - he wants to leave again)
But because you know what you're doing, you have a good Featured Image with a clear Call to Action
He clicks and goes to your funnel to learn more about your awesome products/services.
This could lead to a Happy Ending ????
The moral of the story is in order to convert traffic and make people interested in your services/products - your profile has to be well optimized.
It's part of our 50+ Leads in 24 Hours Masterclass happening this Friday 9 AM EDT/EST. Don't miss out , link in the comments ????
So, before you go
... commenting under every post on your feed
... posting & engaging in different FB groups
... giving value left right and center
... sending friend requests to your "targeted" audience hoping to get a client
First optimize your profile, that's where it all starts...
Happy Wednesday ?????????????????♂?