[Case by Rockit Media] ROI of 134% on Casino Offer for AU using FB + iOS Apps

Timeframe: 15.08 - 21.08 (2022)

Source: fb + ios

GEO / offer: LevelUp (AU)

Spent: $30,972

Revenue: $72,500

ROI: 134%

Over the past year, there have been a small number of successful cases of buying gambling traffic using iOS applications, as iOS 14 was released last spring. In short, this development had a huge impact on our team and everyone who works with this source of traffic:?

1. Apple has made its privacy policy stricter and stopped collecting user data in apps.?
2. As a result, Meta analytics doesn't show conversions (registrations, deposits), and we and many other teams can't analyze and scale links as well as we used to.

In this case study, Rockit will share their experience of launching gambling campaigns with fb + ios for Australia - a very tasty GEO for each webmaster.

Handling Analytics

As tests and analytics are everything in our field, we did not go for other approaches, but in close collaboration with our own app development department, we learned how to blindly launch campaigns for installs through open organic on the app in 4 months.?

We decided to split GEOs between the band's buyers (1 buyer = 1 geo) and thus analyzed the statistics in our tracker for one stream.

Offer and Terms

In this case, Rockit worked with the LevelUp brand for AU based on CPA with a rate of $250. For us, the main advantage of this casino is a great working retention department. Besides, trouble-free payment solutions allow us to keep a stable CR.

We strongly believe that the foundation of performance marketing and the key to getting the best terms is meeting your partners’ expectations. That's why Rockit media buyers are focused not only on finding and scaling profitable bundles, but also constantly optimize them to increase traffic ROI (for the advertiser) through tests and in-depth analytics of all campaigns. Thanks to this approach, our managers can easily get an uncap, and this case was no exception.

Creatives and Apps

The creatives we used are mostly video, and in our experience, static banners work worse in Australia. The approach is quite typical, but it works (the creative from the example was used for over a year): slots + emotions from a big win + money transfer to a local bank card.

As for applications, they are always in-house developed without aggressive design.

Statistics

During the week of active work, we managed to get more than 3.5K installs and 290 fd with ROI of 134%, and a profit of $41,527.?

Additional stats:

• click2install — 66%;?
• install2reg — 40%;
• reg2dep — 20%.

Conclusion

Due to the fact that we were one of the first who successfully adapted to iOS updates, the auction was quite empty and gave us the opportunity to generate a good profit in three months (which will remain secret, of course ??) with ROI of >80% not only on AU but also on a number of other GEOs in Tier1/Tier2.?

Our case proves that persistent testing, constant hypothesis testing using various methods, and close communication with the advertiser for better optimizations can lead to the desired result. So... we wish you all successful and profitable tests! ??