The Case for Pinterest in 2024

?This month’s Social Buzz asks the question: hey, remember Pinterest?

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There is a new trend on TikTok where 2024 brides share the slideshows of the Pinterest boards they put together in their early teen years showing their ideal wedding “aesthetic”. The joke is that all the pictures are incredibly dated…lots of reclaimed wood signs and mason jars. The mason jar renaissance of the 2010’s really thrived on Pinterest. What weren’t we trying to do with a mason jar back then?

Seeing one of these videos might make you think Pinterest has gone the way of the dodo (or the way of the decorative mason jar) and is a relic of social media platforms past, but nothing could be farther from the truth.

In fact, there are now 12.14 million Pinterest users in Canada, which represents 33.5% of Canadian internet users.

Women in Canada are more likely to use Pinterest, making up approximately 70% of Canadian Pinterest users. However, the number of men using the platform is increasing. According to Pinterest, the percentage of male Pinners has grown 40% year-on-year.

?And they shop!? 73% of Canadians who are active on Pinterest and 89% of those who use the platform daily say they have bought something new after they discovered it on Pinterest.

?You may be asking yourself is Pinterest really a social media platform or is it a search engine? It’s both!

The Pinterest search engine is used for over 5 billion searches every month. Pinners from the Gen Z are the most active with the number of searches among the Gen Z users up 96% year-on-year.

?A huge majority, at 97%, of Pinterest searches are not branded, indicating that the platform’s users are open to discovering new ideas and products.

?Pinterest users are actively looking for new brands and new ideas. Showing up at that first moment of inspiration to reach fresh audiences, or cross-sell to existing customers is up to you!

?We love to talk social! If you have any questions about the role social media could play in your marketing plan, get in touch! https://3h.ca/LETS-CHAT/

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