The Case of the Missing Sales
You have an amazing business with a history of success, but suddenly your sales are flat.?
?What’s wrong?
The good news is it’s probably not any of these things. Especially if you’re in one of those unsexy industries that are so hot right now with venture capitalists.
?If you’re in one of these industries, your sales should not be flat.?
?So, what’s missing?
This article is going to show you the dead obvious missing link for your business marketing and what you, as an owner or senior manager, can do about it.
Like most businesses, you've probably given your team a location you want them to go to, and then not given them a map.?You know where you want to go - that’s your sales targets. But how does your team get there? Without a map, your team is going to try all sorts of things. They might walk, take a train, a bus, hitchhike, drive on one of the many routes, hot air balloon, invent a teleporter. Basically, you’re saying - work it out for yourself.
And then you blame them for not achieving their objectives!
Wouldn't it be much easier if you all sat down and created a map for the best way to move from where you are to your destination? The map is your missing link, and that’s called strategy. In marketing, we call it brand strategy, and you’d be surprised how many businesses, large and small, don’t have one. But if you have an upstart new competitor who’s taking your customers, they probably have one.
What is brand strategy?
?A brand strategy is a written document which forms the basis for all your marketing decisions. It specifies what makes you special, identifies your customers and creates a unique link between your products and services and your customer’s needs. A brand strategy should be your reliable foundation that sets up your marketing decision making for years, if not decades.
·????? It’s the magic before the marketing.
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·????? It makes sure you’re investing in the correct marketing channels
·????? It gives you confidence in your team and suppliers
You don’t have to fire anyone, cut your prices or be afraid of the competition.
What to do now?
Start by downloading my e-book. It’s been written to be simple, fun and effective. Seriously – it’s the least you can do for your business. And it’s free. So what are you waiting for?
ABOUT OUR SERVICE: The Flaunt Flip Is for ambitious businesses who need more from their marketing investments. ?It’s a fixed fee service that provides the magical missing link. We take your team through our three-month service. We are fast, effective and independent. We leave your team with the ideas, inspiration and strategy to set your marketing planning for years to come. The Flaunt Flip creates a Foundational Brand Strategy has 6 modules
1.??? Market research & competitor analysis
2.??? Customer mapping
3.??? Brand archetype
4.??? Brand position & messaging
5.??? Marketing tactics and briefs
6.??? Final brand bible
Why not schedule a quick brand review with me and see if we get along. My calendar link is here: https://calendly.com/sharyn-flauntmarketing/brand-review-express