In case of doubt, leave it out

Killing time & mobile devices are the perfect match - whenever you are waiting for something to happen, they are there. Available. 24/7. Some favorite time-killers? Sports, gaming and gossips. We, as users, live in a hurry and whenever we arrive to a cumbersome or complex website what do we do? That's right, we bounce.

Here is some food for thought: How can people simultaneously want to kill time and get angry when their time is wasted?

The solution is in recognizing that people want more emotion and less interaction. Unfortunately, the costs of interaction are higher in mobile devices and that's why we need to filter even more content for mobile than we do for desktop.

Filler is Bad

Now you ask: Why dont we just stop reading after we consume the desired information about a certain topic? Sure, users do stop reading and are fast in leaving websites.

But they still feel attracted by the writing and frequently scan more words than they appreciate. It's after that, that they feel cheated on because they didn't get enough payoff from investing their time.

There are two solutions here:??? ???? ???? ???? ???? ???? ??????? ???? "Kill the welcome mat" and cut to the chase;??? ???? ???? ???? ???? ???? ???? or throw the filler material to secondary screens that are only shown to users that specifically ask for that information. That extra content fits those users that have some extra time in their hands or have a special interest in the topic.

Adapted from Mobile Content: If in doubt, leave it out by Jakob Nielsen