The Case for Corporate Venturing

Corporate venturing is on the rise around the world once again. It may feel like the entrepreneurship and startup hype is at an all-time high in terms of popularity and merit, also within big corporations. But the truth is that many industries have been down the corporate venture road before, and it has not always led to happy endings.

However, the case for corporate venturing is different this time, and corporate venturing as a concept and business function is changing. The big differentiators, compared to the previous surges in corporate venture initiatives, are that this time there are tremendous amounts of data available, a better understanding of the ups and downs of corporate venture development, and much better tools to govern and advance these initiatives.

Corporate venturing has grown up, and is now a potential tool for evidence-based business innovation and growth for a larger spectrum of firms. This embraces all of Eicorn’s core values and expertise, allowing us to effectively leverage these differentiators for our clients. We focus on lowering their internal barriers that inhibit the creation of new and diverse corporate venturing initiatives, as well as maximising the total value created. At Eicorn we are also working hard and relentlessly to drive the conceptual evolution of corporate venturing forward, expanding the toolkit for many corporations beyond equity investing, to also include virtual and physical corporate business incubators and accelerators.

We consider this new paradigm for corporate venturing as imperative for unlocking the full strategic value-adds and benefits that become available to big corporations only through partnerships with entrepreneurs and ventures. Continue reading at eicorn.com/knowledge/the-case-for-corporate-venturing to learn about the three core advantages that big firms can get out of corporate venturing initiatives.