Carwashing in Winter: Don’t Overlook the Undercarriage

Think winter is hard on drivers? Try being the undercarriage of a car, constantly blasted by salt and sand, trying to fight off rust in harsh environments. As a carwash owner or operator, or someone who might aspire to be one, you should know the benefits of undercarriage cleaning.

And if your wash doesn’t currently offer this service, read on to learn why you should consider adding it.

Why Undercarriage Cleaning Matters

The undercarriage of a vehicle might be out of sight, but it shouldn’t be out of mind. Housing critical components such as the suspension, exhaust, transmission and brake lines, the undercarriage is susceptible to a host of damaging factors that can compromise vehicle integrity and safety. The primary concern with the undercarriage, as opposed to your vehicle’s aerodynamic and smooth top, is its numerous small nooks and crannies that trap dirt. This isn’t inherently problematic, but the situation worsens with prolonged exposure to moisture – like dense mud, ice or snow – which can lead to rust formation. Preventing rust under a car is crucial.

Common Threats to the Undercarriage:

• Road Salt: Used to de-ice roads, road salt is a major culprit in accelerating corrosion and rust, particularly in vehicles frequently exposed to winter weather conditions.
• Moisture and Corrosion: Prolonged exposure to moisture can initiate the oxidation process on metal surfaces, leading to rust. This is often exacerbated by debris and mud that trap moisture against the vehicle’s underbody.
• Dirt and Grime Buildup: Over time, road debris, chemicals and vehicle fluids collect and stick to the undercarriage, potentially damaging parts and leading to premature wear.

Educating customers about these risks and the protective benefits of regular undercarriage cleaning can not only preserve their vehicle’s condition but also build trust and loyalty towards your business. It’s often recommended for consumers to get an undercarriage cleaning a few times per season, ideally when the temperature sneaks above freezing for a few days, to minimize the chance of ice formation after the washing process.

Benefits of Undercarriage Cleaning:

1. Prevents Rust and Corrosion: Regular cleaning removes harmful substances and prevents rust, thereby extending the vehicle’s lifespan and reducing the need for costly repairs.
2. Improves Vehicle Safety: By keeping the undercarriage clear, it’s easier to identify and address potential issues before they escalate into serious problems.
3. Enhances Overall Vehicle Performance: Clean and well-maintained undercarriage parts operate more efficiently, contributing to better vehicle performance.
4. Preserves Vehicle Value: If you went to buy a car and found it completely rusted out on the underside, would that motivate you to buy it?

How to Communicate the Value to Customers

As a car wash operator, your role extends beyond providing a service. You also want to educate customers about your services:

• Informative Signage: Use clear, engaging signs and displays at your location to educate customers about the dangers of undercarriage neglect.
• Direct Communication: Train your staff to converse with customers about why undercarriage cleaning is recommended, especially in regions prone to heavy snow or where roads are frequently treated with chemicals.
• Promotional Materials: Include information on the benefits of undercarriage cleaning in your brochures, emails, and social media posts.

Undercarriage Cleaning Equipment and Services

Under body cleaning equipment is found in many – though not all – automated car washes. These systems use carefully calibrated pressure washers installed in the car wash tunnel to wash the undercarriage as the vehicle is pulled forward on a conveyor. Many undercarriage wash systems also feature high-pressure nozzles on the left and right side that are designed to clean out the wheel wells as the vehicle moves forward.

If you don’t offer it, adding undercarriage cleaning can be a game changer for your car wash business. Here’s how you can implement and optimize this service:

• Service Options: Explore various undercarriage cleaning packages, from basic rinses to comprehensive cleanings including rust protection treatments.
• Equipment and Chemicals: Invest in high-quality equipment and eco-friendly cleaning solutions specifically designed for undercarriage cleaning, like high-pressure washers and effective underbody cleaning and protective chemistry.
• Promotional Offers: Introduce the service with special pricing or include it as part of a premium package to encourage trials.

Look to NCS for Undercarriage Cleaning Solutions

For over 50 years, National Carwash Solutions has built a reputation as a trusted provider of car wash equipment, parts and chemicals for in-bay automatic or tunnel car wash systems. We offer undercarriage cleaning equipment and solutions to meet your needs.?

If you’re ready to take your car wash to the next level, contact us at NCS to get started.