Carrying on with the Cloud: The New Age of Hospitality
Superior customer experience is the determinant to winning the future in the hospitality industry. As the appetite for traveling witnesses an upward surge after the pandemic, hoteliers are seeking innovative ways to deliver remarkable guest experiences at all levels in the value chain.
Accommodations with the latest technology that limits in-person interactions and is powered by additional safety precautions are more appealing to travelers today. The hospitality sector is evolving, leveraging technology to enable mobile check-ins, contactless payments, chatbots, and even IVRs to cater to the emerging customer needs.
Cloud raises the experience bar
Cloud computing is disrupting the entire guest journey, enabling hospitality businesses to create pleasant and frictionless experiences for their customers. Right from the booking experience to providing a customized stay, and facilitating a speedy checkout, cloud is revolutionizing the service quality for the industry. “Major developments have transformed the hotel tech scene in recent years, including the rise of software-as-a-service and cloud technology. Ten years ago, the focus remained on the traveler journey, but now, industry players must look at traveler delight during the journey and their stay
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The new age in hospitality
Customers today are more informed and tech-savvy, seeking hotels that focus on sustainability and provide more convenient experiences. Cloud has become a great enabler of innovative solutions helping businesses improve various aspects of operations - from streamlining services, enhancing environmental to overall operational efficiency, all while reducing costs. My recent experience at the Hilton Cancun reinforced this. A bracelet provided by the resort was an all-inclusive room tag, check-in aid, personalization aid, guest ID, and more- all in one!
Hospitality management generates a tremendous amount of valuable data from various touchpoints, making cloud the most viable option for storage and security purposes. Businesses on the technology frontier are upgrading to intelligent systems with predictive abilities that convert this data into greater insights. This further empowers businesses to keep an up-to-date profile for every guest, create personalized experiences and ensure that they are effectively met throughout the guest journey. However, this is just the beginning; Prashant stated, “We are confident that technology, innovation, and collaboration will be critical to design safer, sustainable, and excellent experiences that inspire trust and restore demand. At Amadeus we are always looking for ways to keep our customers and partners at the forefront of the latest market trends so they can provide travelers with a consistent, personalized experience throughout their journey — from inspiration, search, booking to ticketing, check-in to arriving home.”
Amadeus at the helm
Amadeus's strategic partnership with Microsoft Azure enhances responsiveness, scalability, efficiency, and availability of services, revolutionizing the technological foundations of the hospitality industry. This partnership translates to significant profitability for industry players and helps build a more loyal customer base. By fully embracing cloud technology, hospitality businesses can promise a safe, convenient visit, the next time any guest comes for a stay.