CARPET BOMB: THE MARKETING STRATEGY FOR LOCAL BUSINESS

Everyone has the same problem, NO ONE LISTENS. For parents, kids don't listen. For politicians, voters don't listen. For businesses, customers don't listen.

As a MarTech entrepreneur with over 10+ years of experience in marketing, advertising, product, and strategy- I constantly hear the same problem. Whenever I speak with startups, politicians, local companies main problem is always,?I have the solution to their problem, and they won't listen. It is especially true for early-stage businesses and entry-level politicians.

We deployed the?techniques of election marketing for local business marketing?and saw great results. We made their customers hear, LOUD AND CLEAR! In politics,?Finding swing voters?in their constituency is a constant struggle. Their efforts usually lead to using high-priced hoardings, TV and radio spots, or freebees like free lunches and money in the hopes of getting the votes. Same way, for businesses?Finding new customers?in their small market, is a constant struggle. Their efforts usually lead to using high-priced ad platforms, or discounts in the hopes of landing a new customer.

They all know social media but don't get to benefit from them. They had the same problem and, they were making the same mistakes.?"We don't get voters/customers from online because they are not online. Online doesn't work!" We have tiny budgets and need strong results. I don't have money for digital marketing.

THE REAL PROBLEM IS, YOU DON'T KNOW HOW TO GET RESULTS! The digital marketing space is full of agencies that don't even know how to get results. They post every day but have zero results. You will have money for digital marketing if you get more output than what you invest compared to other platforms. But many digital agencies don't even know how to compare the results in election scenarios.

Enough about problems, Let's know?what carpet bomb marketing is. Target a small local area with all possible modes of communication for a short duration before you reveal your face to everyone.

So what's the ammunition here??

1. Awareness with Good videos for digital marketing & geo-targeting.
2. Custom audiences for your specific local area.
3. Final offer ads giving reasons as to why.

We deployed this strategy in politics and won the elections for very unlikely candidates. We used it for small businesses and multiplied their profits. Then we used it for getting course enrollments for trainers. The same was used for getting patients to the doctors & hospitals.

YOU CAN MAKE ANYONE LISTEN, YOU JUST HAVE TO BE LOUD AND TARGETED!?Next time, if you want to take your message across to anyone, use carpet-bombing marketing strategy. Lock them into a space from where they can't escape and keep going at them until they listen to every word that you say. A word of caution, if you say the wrong words at the wrong place at the wrong time, then no one can save you. Deploy just the right amount of marketing. When they have heard you once, change the message and go second, third time!?

During elections, we reach out six times and for small businesses three times.

If you want more help on this strategy or details on the specifics for your businesses, comment here. I will share the details.