Cariad's catch up- weekly updates

At Cariad, we like to keep you up to date with all things digital marketing. Here's a recap of the latest hot topics.

Here at Cariad we love video content! We are always thinking of ways to improve our own.

LinkedIn is making changes to its video content by adding automatically generated captions. It also comes with new features to assist people with accessibility needs. The aim is to make videos more accessible for everyone, the idea is to attract people to watch a video without necessarily using sound.

LinkedIn will automatically add captions to videos during the upload process - you will be given the opportunity to edit this to make sure your video is accurate. There will also be a high contrast mode to the mobile app which will let you edit colours. In addition, LinkedIn has enhanced the sticker and text overlay options for video uploads, giving users more ways to make their videos stand out in the feed.

Keep assessing all your channels to see what content is working best for your business. Are there underperforming channels you may need to rework? Data will help you make this decision.

We are in the final few months of 2022, and what a year it has been! At Cariad, we are forward thinkers and are already looking forward to 2023.

To stay relevant to your target audience, it is really important to keep up with current trends. We have five top trends that we think will really shape 2023.

.Ecommerce

There was rapid growth in ecommerce in 2020, mainly due to Covid, and it's not stopping any time soon. As ecommerce rises, so will the competition between online retail brands. Things that we think will become extremely popular are hybrid shopping, personalisation, social commerce and live shopping.

.Metaverse and gaming

Most people are used to 'meeting' their audience when reaching younger generations - this is known as the metaverse. It is a catch-all term to define a virtual space where people meet, play, socialise and shop. Good metaverse and gaming content will undoubtedly attract marketers' attention in 2023. Brands will be looking for actionable advice on how to enter the metaverse and hone their metaverse strategies, as well as the marketing opportunities within these virtual worlds.

.Data & Privacy

Google has postponed the end of third-party cookies on Chrome until 2024. In 2023, be prepared to fill the cookie future - content that helps them do this will reign supreme. Another thing which will be super important is to be on top of your data, and dig deep when you analyse. Above all, make sure your content is engaging as this will help you get stronger analytics and understand what your audience likes.

.Audio

2022 has seen a massive rise in audio, especially the rise of podcasts. This should come as no surprise. Something to think about is advertising on podcasts. Brands are not only using in-game advertising for visual ads, they're looking to audio ads too. And how could we not mention TikTok - songs have become international this year just from the app.

.Influencer marketing

Influencers have been hugely popular this year... but what are they? Influencers are people who use content to build and maintain highly relevant and engaged audiences. This helps enormously with brand awareness. A major thing this year has been influencers and live shopping - brands will be looking more closely at thought leadership next year.

Digital marketing is essential for today’s businesses, it's a big attribute to brand awareness. Most businesses need a website , strategy and social media input to survive against their competitors. When done correctly digital marketing can really benefit business.

As people we spend a significant amount of time online. As a digital marketing agency we use this to our advantage, to help platforms get the best performance by targeting the right audience. So how does digital marketing actually help grow a business? We have broken it down for you.

It helps to build your brand

As consumers, we tend to buy from brands we know and can rely on. That is why some brands are industry giants, while others are not. To help increase your brand’s identity and reputation , you need digital marketing, SEO, email marketing, apps and paid ads which can bring in large amounts of customers.

It improves search rankings

SEO is necessary for improving your website’s ranking as it helps your business appear on the first page of the Google search results. Keywords are a huge part of this as they help increase website traffic, bringing in higher conversion.

It offers trackable analytics

Hiring a digital marketing agency is a plus because it will have a team of experts with loads of up-to-date specialist knowledge. The team will provide you with the most accurate analytics which helps to measure the effectiveness of social content and traffic. Also you can get really useful data to help shape your target audience and dig deeper into their interests.

It's cost-effective

Traditional marketing relies heavily on cost for things like print media and television advertising. Digital marketing is much more cost-effective than these conventional marketing strategies.

Keep up to date with everything we are up to on our Facebook, Instagram, and LinkedIn.

https://cariadmarketing.com/