Cariad's catch up- weekly updates
Cariad Marketing Limited
Multi award-winning digital marketing agency based in Hertford. Talk to us about SEO, PPC, Web Design & Lead Generation.
Welcome to this week's newsletter.
At Cariad, we like to keep you up to date with all things digital marketing. Here's a recap of the latest hot topics.
TikTok Launches Automated ‘Smart Performance Campaigns’ to Boost Ad Performance
TikTok wants to make it easier for advertisers to maximise their results in the app. They have launched a new automated ad process called Smart Performance Campaigns. The idea is to put your trust into TikTok’s machine learning systems as this will help with ad targeting and optimisation. Essentially all you need is a marketing objective, budget, country, and creative assets to get going.
SEO strategies that businesses should be using at 2022
It's important to continuously review your rankings on Google!
If you want to maintain your position at the top of the organic results page, we have some methods to help keep you there:
Understand Your Target Audience
To be successful with your SEO, you must truly understand your target audience. Put yourself in their position and think what words they would use in a search. Try to keep in mind the user's purpose of searching. By entering a query into Google’s search box and examining the results, it helps to determine the user's real intentions.
Quality Content is Key
Most search engines update their algorithms and content creation trends are always changing. But the one constant is that, when trying to get your website high on the search engine results pages, you should always create high-quality content. The definition of quality material has changed as a result of Google. If you want your website to be ranked at the top, you should always try to adhere to Google’s content criteria.
Producing High-Quality Content
.Accuracy – You should constantly work to produce information that is appealing to your intended audience. You must ensure that the material you publish on your website is accurate and appropriate for your target audience. It's important to use clear language, be selective with your wording, and make sure your grammar is checked and accurate.
.FAQs – When writing content, try to address some of the most frequent queries that customers may have regarding your company or its goods. Make a FAQ page for your company on your website and fill it with responses to common enquiries.
.Blog – Create a content marketing strategy that incorporates blogging and writing articles. Using keywords will help boost SEO.
Make your Website Voice Friendly
Voice search will continue to be a significant SEO trend. Nearly 58% of consumers are already using voice search to find out information about companies. With so many people using Google Assistant, Alexa, and Siri, optimising your website for voice search will help. Having smart speakers in homes and voice activation in cars, medical equipment, and even televisions, speech could soon overtake written communication!
Cariad's Guide to Social Media Engagement
Engagement Tips Across Platforms
Know your audience - Know who consumes your content, where they are and what’s important to them. Review the content you post and see which ones get the most engagement. Using a scheduling tool will help you see all your metrics in one place.
Jump on trending conversations - Comment, react and like trending events, as well as things that relate to your brand. Marketing trends are key for us to keep up-to-date.
Practice active audience interaction - Like or respond to comments. It shows your brand is active and engaging, which will encourage people to talk.
Success on social media doesn't always mean increasing followers. You have to interact and be proactive with your current followers to keep them loyal. Managing engagement and communications helps turn followers into brand advocates.
.Use carousels to promote products, tell a story or share testimonials with your audience
.Use Reels to boost your engagement. The algorithm encourages the use of video content on Reels.
.Add Instagram stories to ask questions and polls as this helps drive engagement.
TikTok engagement tips
.TikTok’s engagement algorithm rewards users for using trending sounds. Using trending music gives you a stronger chance of being in the algorithm for longer.
.Going live can help engage with viewers. They can ask questions and this shows they are interested in your brand.
.Make sure your imagery and content are up to date.
.Use Facebook Live to engage with your audience.
.Facebook groups often get forgotten about, but they are great because if you are interested in a particular topic and your content gets shared it's a genuine interest.
Twitter engagement tips
.Use pop culture and memes to jump on the latest conversations.
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.Use GIFs as they tend to generate more engagement.
.Also, creating polls will attract engagement.
LinkedIn engagement tips
.Keep your business profile up to date and on-brand.
.Feature employees and customer testimonials help with engagement - it's putting a face to the name.
.Make use of the poll features and also keep up with current trends.
What is a content strategy and how do you develop a successful one?
Content is something that is created for a particular audience. It is how you communicate with your audience. For companies, it is the visual interpretation of your brand and products.
Content should:
.inform
.connect
.build trust
.guide
.prompt action
Defining a content strategy is hard. It needs to be a well thought out plan, with clear KPIs and a variety of content including written, visual and video. It is really important how you use your content.
Content strategy with the user experience
Content strategy and user experience work together to create success. User experience is how you interacting with a brand, while user interface touches on the user journey, for example icons, screens, toggles, buttons, text fields, dropdown lists, and search fields.
User experience must haves:
.Interactive design
.Visual design
.Information architecture
User interface must haves:
.Structure
.Simplicity
.Visibility
.Feedback
.Tolerance
.Reuse
Incorporating all of this helps creating a smoother journey for the user. The more touch points you have to interact with consumers, the more trust you can build.
Scoping questions for your content strategy
Your content strategy will only work if you ask the right questions. Here are some questions to think about in helping your content growth.
.Define your company’s short term/long term goals in terms of brand awareness, sales, growth, increasing sales of a specific product.
.Make sure your brand ethics are clear – Who are you as a brand? What you want to say? Why you need to say it?
.Use the funnel to clarify your content
.Don't forget SEO – ranking is important
Keep assessing all your channels to see what content is working best for your business. Are there underperforming channels you may need to rework? Data will help you make this decision.