Be Careful Of Copyright
Seth Goldstein
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Seth Goldstein
A Professional Journalist Who Became A Digital Marketer And Podcaster Who Now Is A Podcast Coach & Consultant! Let's Chat!
In a recent post over at Future Social by Jack Appleby, he brings up a valid point, using a meme in your marketing where you didn't purchase the rights to the image is copyright infringement.
Granted most meme usage, as Jack points out, won't get you in trouble, but larger brands should be wary and do their best to license the images they use to meme-out on.
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1 年so true. i still hear from my team that new clients in this day and age are still shocked & surprised when we tell them we license all fonts and images and music and b-roll footage that we use for their brand. But then again our most popular blog is on copyright trolls ( https://faceless.marketing/higbee-associates-copyright-trolls/ ) Content is being watched more than ever before, and none of it should be automated for that reason alone.
Vice President of Marketing & Communications @ BrightView Health → Host of The Rethink Marketing Podcast → What's the point of all that data if we're not using it to connect more people to care?
1 年Seth Goldstein, I have recently started saying that intellectual property should be one of marketing’s priority areas! Eric Reed and I recently did an episode about the dangers of abdicating IP decisions to the legal team. It’s encouraging to see that you’re in the same page (with memes at least)!
CEO & Founder @TechQilla | Start-up Leadership | LinkedIn Coach
1 年Insightful article, Seth! Thanks for sharing the information. It will help a lot people.