Career Spotlight: Digital Strategist
The Creative Ladder
A nonprofit dedicated to connecting, inspiring and elevating an inclusive new generation of creative industry leaders.
If you’ve ever seen a piece of marketing or advertising so perfectly suited to your interests that it made you feel pinpoint-targeted from space, you probably owe that experience to a Digital Strategist.
Combining responsibilities like research, planning and predicting the future, Digital Strategists are curators of modern culture who help brands understand their customers—and exactly how to reach them.
Each week, The Creative Ladder’s Career Spotlight, presented by Smartsheet , features one of the many creative industry roles that today’s rising talents might want to consider as a rewarding career path.?
This week we’re focused on Digital Strategists, who get invited to seemingly every work meeting because of their skill at bridging a multiverse’s worth of roles.
What this role does:
The daily life of a Digital Strategist varies widely based on where they work. For some, the job involves a large amount of research and analysis into the trends that define modern digital life. For others, the role is focused on creating and adjusting digital ad campaigns to make them as effective as possible. The best part about being a digital strategist is the flexibility to lean into your strengths.
Salary range:
$64,000–$107,000 (average $82,000), per Glassdoor; $49,000–$104,000 (average $71,403), per Indeed.?
Personality traits that thrive in this career:?
领英推荐
What they love about their role:
“I love that my job is an endless cycle of learning and sharing.” — Brooklyn Carey , strategist
What recruiters look for in hiring this role:
A sample career path for this role:
Do you know the next great Digital Strategist?
If you know someone who might be a great fit for a career like this, please share this post with them! Here’s a web version to share with those who don’t use LinkedIn.
And if you’d like to learn about more creative industry career paths, check out The Creative Ladder’s Career Finder at quiz.creativeladder.org .?
Special thanks to Smartsheet for sponsoring The Creative Ladder’s Career Spotlight series. Learn more about how Smartsheet can help creative professionals thrive through its enterprise work management platform.?