Career Spotlight: Content Strategist
The Creative Ladder
A nonprofit dedicated to connecting, inspiring and elevating an inclusive new generation of creative industry leaders.
No modern company wants a website that looks the same day after day, or social media feeds that never get updated.
But keeping all these channels packed with interesting content is far from easy. That’s why brands and agencies often hire Content Strategists to make sure that search engines, social media accounts and emails have plenty of info that keeps customers clicking.
Each week, The Creative Ladder’s Career Spotlight, presented by Smartsheet , features one of the many creative industry roles that today’s rising talents might want to consider as a rewarding career path.?
For those with a natural talent for both writing and planning, Content Strategist is a highly sought-after role with tremendous potential for growth.
What this role does:
A content strategist is responsible for developing, implementing and evaluating a content plan that aligns with the business and communication objectives to reach audiences across different channels.
Day to day, that means planning content that will be posted in the days, weeks and months ahead in all the places a company stays in touch with its customers: email, social media, websites, apps and more.
Salary range:
$61,000–$104,000 (average $80,000), per Glassdoor; $43,500–$118,000 (average $71,830), per Indeed..
Personality traits that thrive in this career:?
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What they love about their role:
“The best part of my job is sharing the end result with our audience and seeing so much brand love from all over the world.” — Alexandra Fillion , content strategist
What recruiters look for in hiring this role:
A sample career path for this role:
Do you know the next great Content Strategist?
If you know someone who might be a great fit for a career like this, please share this post with them! Here’s a web version to share with those who don’t use LinkedIn.
And if you’d like to learn about more creative industry career paths, check out The Creative Ladder’s Career Finder at quiz.creativeladder.org.?
Special thanks to Smartsheet for sponsoring The Creative Ladder’s Career Spotlight series. Learn more about how Smartsheet can help creative professionals thrive through its enterprise work management platform.?