A career in digital fashion: Skills you need

The digital fashion sector has continued to show promise and as a result, generate demand. A career in digital fashion presents a range of opportunities to work with some of the industries’ biggest names as well as presenting high chances of career acceleration.

However, professionals must note that it is an increasingly competitive industry, and as retailers and luxury fashion brands continue to find ways to stand out from the competition, they are on the lookout for outstanding professionals to help them achieve this goal.?

Although there many different roles within digital fashion, there are skills that are essential for success and growth within this industry; but which skills are they?

Social media Management?

A creative or marketing position within the fashion sector likely requires an individual who is up to date with the latest trends and someone who can plan various campaigns – right to the last detail.?The minimum requirement for fashion companies is for professionals to be aware of various social media platforms (Facebook, Twitter, TikTok, Instagram & Pinterest).

As WhatsApp has emerged as a new platform for brands to build relationships with customers, being familiar with each platform and the type of content consumers engage with will be very beneficial.

Are you analytical?

Your creative and social media skills are important in digital fashion but don't overlook the necessity of analytics.

What's the reason for that?

Well, you'll need to measure the success of your marketing or social media campaigns. Google Analytics and Shopify are popular tools for analysing website views, campaign success, and e-commerce sales. Even for professionals who do not work in e-commerce, understanding Google Analytics and its main metrics comes with major advantages.?

The success of a campaign, sale, or online advertisement will lead to increased profits: the common goal. To find out whether the influencer you invested in or whether a paid campaign achieved what it was set out to do, you will have to continuously measure performance results.

Be familiar with online platforms?

In addition to your ability to analyse performance, to be able to work effectively in other positions such as an online editor, blogger, or in e-commerce in general, being familiar with platforms such as Shopify (as previously mentioned), and Magento will be necessary. In addition, some knowledge of CRM will be required.

WordPress is a useful tools for bloggers and editors; especially those who will be managing blogs and magazines.?

Communication skills continue to be key

Some of the most common digital jobs in fashion include PR, Marketing, Social Media, and e-commerce. Communication is central to all of these roles. It’s not just your ability to write creative and engaging copy, but how you communicate with external figures. There is a link between all departments.?

PR’s need to be able to establish solid relationships with journalists, bloggers, influencers and brands. Whereas, social media needs to build a relationship with customers, which leads to e-commerce websites receiving leads and purchases.??

Showcase your design skills

Graphics play a very important part in the world of digital fashion. Social media content, website pages, newsletters, and events need valuable input from talented graphic designers to display high-quality content.

Gaining skills across various ?Photoshop, HTML and CSS, videos editing will be useful. However, this and your relationship with graphic design will depend on your job specifically.?

Our Recruitment Consultants cover a range of verticles, including Analytics, Digital Design, Digital Marketing, Ecommerce, UX/UI, IT, Tech, and Creative.

Visit our website to find out how we can help you: https://www.blu-digital.co.uk/