THE CARE OF THE TIME: tips for exposing better golden age products

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According to the World Health Organization (WHO), in the year 2019 there were approximately 703 million people aged 65 years or older. This number is projected to double to 1.5 billion by 2050, which means that the proportion of the world's population aged 65 years or older will increase from 9% in 2019 to 16% by 2050.

As the elderly population continues to grow, it is becoming increasingly important to create pharmacies coping with their needs. Older adults often have complex health needs and require multiple medications, so it is crucial that pharmacies are able to provide the necessary support and services to ensure that they receive the correct medications at the right time.

Creating pharmacies that take care of the time and keep in mind the needs of the elderly is not only important for their health and wellbeing, but it also makes sense in business terms. Elderly patients are often loyal customers visiting the pharmacy regularly and being likely to recommend the pharmacy to others. By creating a welcoming environment providing the necessary support and services, pharmacies can build strong relationships with elderly patients and ensure that they continue to return.

???As people get older, they often require more medication to manage their health. This means that pharmacies have a critical role to play in ensuring the health and wellbeing of elderly patients. One of the ways that pharmacies can provide better care for elderly patients is by creating a welcoming atmosphere and designing their displays and planograms with the needs of elderly patients in mind.

But how to do it? In my pharmacy safaris around the world I noticed that pharmacies that keep up with this kind of products are usually very ugly and messy. It goes without saying that this kind of products (wheelchairs, big sofa', toilet frames, bed mobility, stools etc...) are already not easy to the eye but the display of

them can result at times worse (i.e. in a hospital or alike). The scene looks very cold, aseptic without color like a stockroom with tons of boxes.

If your pharmacy is like that, you need to change it and, in this article, I'll explore the CARE OF THE TIME in pharmacy and provide you with some tips for creating an effective exhibition planogram and atmosphere for elderly patients.

THE CARE OF THE TIME?in pharmacy refers to the attention given to managing medication schedules for patients and for?their wellbeing. This includes making sure that patients receive the right medication at the right time, understanding any potential drug interactions or side effects, and ensuring that patients are adhering to their medication regimen. It is particularly important for elderly patients who may have complex medication schedules and may be more susceptible to medication-related problems. So, on the one hand you take care of the medical needs and on the other hand you also need to help them with the big/little problems that they may experience in everyday life.?Helping them and their families is the goal.

Here are some tips for creating a pharmacy environment that is welcoming and easy to navigate for “golden age patients”:

1. Simplify displays: Create a planogram that is easy to navigate and understand, with clear signage and labels. Use large, easy-to-read fonts and ensure that medication categories are clearly defined.
2. Use contrasting colors: Use colors that contrast well with one another to make it easier for elderly patients to distinguish between different medication categories and products. Use white or light-colored backgrounds to make labels stand out.
3. Provide seating: Elderly patients may have difficulty standing for long periods of time. Providing seating in your pharmacy can make it more comfortable for them to wait for their prescriptions to be filled.
4. Offer assistance: Train your staff to offer assistance to golden age patients who may need help navigating the pharmacy or understanding their medication regimen. Consider offering medication management services to help patients stay on track with their medications.
5. Be mindful of lighting: Ensure that your pharmacy is well-lit, with bright lighting that makes it easy for elderly patients to read labels and navigate the space.?Avoid harsh fluorescent lighting that can be disorienting.
6. Create a welcoming atmosphere: Use calming colors, music, and other design elements to create a welcoming atmosphere in your pharmacy. Display artwork or other decorations that are comforting and appealing to elderly patients.

In conclusion, providing good time care in pharmacy is critical for GA patients who may have complex medication schedules. Creating a welcoming atmosphere and designing effective displays and planograms can make it easier for them to navigate the pharmacy and understand their medication regimen. By following these tips, pharmacies can help improve time care and provide better care for their GA patients.

If you want We can help you and put all our experience at your disposal, we have been Pharmacy Designer Expert for almost 60 years!

And if you want to meet us in person we will be soon in Bologna - Italy for:

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