Cardinal Rule #2: Buy Value Isn’t a Catchphrase, It’s a Guiding Principle

In investing, the term “value” gets thrown around a lot—but what does it truly mean to buy value? Traditional value investing often focuses on low valuation multiples, but at Cardinal Capital Management, we believe true value goes beyond just the numbers.

Our philosophy blends quality with valuation, ensuring that we don’t just chase low P/E ratios or high growth alone. Instead, we invest in businesses with strong fundamentals, competitive advantages, and long-term potential. Sometimes, this requires patience. Other times, it means acting decisively. But in all cases, it means recognizing when an opportunity is genuinely valuable.

In this article by Jeff Rance, CFA , he breaks down our approach to value investing with real-world examples of how we apply this principle to achieve long-term success.

?? Read on to discover why "Buy Value" is more than just a rule—it’s a mindset.