Cara Delevingne and Barry Keoghan Star in Burberry's New Campaign, and Gap Collaborates with Cult Gaia
Burberry launched a new outerwear campaign this week, and Gap and Cult Gaia have partnered on holiday collection. Also, Benjamin Cercio, the former senior vice president of global communications at Gucci, is starting his own brand building and communications agency.
Cara Delevingne, Barry Keoghan Bundle Up for Burberry in New Outerwear?Campaign
The fast-moving, four-seasons-in-a-day British weather is the inspiration for Burberry 's new outerwear campaign, a star-studded, multimedia effort that offers a glimpse of the company’s strategy under new chief executive office Joshua Schulman .
The campaign, which launches on Tuesday, features well-known faces including Barry Keoghan, Cara Delevingne, Olivia Colman and Little Simz. England footballers Cole Palmer and Eberechi Eze also take their turn in front of the camera, as does new Burberry brand ambassador Zhang Jingyi.
The campaign was shot by Alasdair McLellan in London and the British countryside, and inspired by a slogan from the archive, “It’s Always Burberry Weather.”
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Gap Partners With Cult Gaia on 35-Piece Women’s and Kids’ Holiday?Collection
The Gap is partnering with Los Angeles-based CULT GAIA for a 35-piece women’s and kids’ holiday collection that launched Thursday.
The collaboration highlights a range of statement pieces that combine Gap’s essentials with Cult Gaia’s modern, sculptural influence.
Known for its heirloom pieces designed to last a lifetime, Cult Gaia styles are designed to be works of art that are functional enough for everyday wear. Jasmin Larian Hekmat is founder and chief executive officer of the brand.
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H&M Gets Inventive With Evolving Retail?Presence
H&M is getting increasingly inventive, consumer-centric, and less “cookie-cutter” in its store rollout.
The Stockholm-based fashion specialty retailer is applying technologies to improve the customer experience, localizing assortments and testing some new concepts and services, while continuing to increase its store count.
Much of the investment is happening in New York City. “All 12 stores in Manhattan over the next few years will be either fully rebuilt, refreshed, relocated or simply brand new. So the customer in New York is going to get a really beautiful, elevated experience at H&M in New York,” said Michael Beaumont, head of expansion for H&M Americas, in an exclusive interview.
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