Car insurance search trends - 2024 ??

We've partnered with Croft Analytics to delve into the latest search trends in the car insurance sector. In a competitive market, search strategies like SEO, PPC and paid social are becoming more essential than ever for leading brands to gain an edge.

Using the Share of Searching tool, we’ve identified key insights into evolving search trends and consumer behaviours. Whether you're a car insurance expert or just interested in the digital landscape of the industry, this report offers valuable takeaways for everyone.

Boost your car insurance brand with content-driven SEO

谷歌 prioritises companies that provide unique and valuable content tailored to their audience. As a car insurance provider, you have the expertise to share relevant insights that resonate with potential customers.

You can attract attention from search results by identifying your niche and producing content that directly targets your audience. Aligning your content with E-E-A-T principles (Expertise, Authoritativeness, Trustworthiness and Experience) is crucial. Doing so improves your chances of ranking higher on Google and establishes your brand as a trusted authority in the field.

Utilise SERP features for greater authority

To strengthen your brand’s credibility, aim to feature in key SERP elements such as featured snippets, knowledge panels and answer boxes. This will position you as a reliable source in the car insurance industry.

Standing out in the competitive car insurance market

The car insurance industry is highly competitive, with top advertisers spending around ￡117,000 monthly. However, there’s a more strategic approach to differentiate your brand.

Avoid focusing solely on high-traffic keywords like "car insurance," which accounts for 14.8% of traffic volume. Instead, look for less competitive keywords that still drive quality, targeted traffic. By doing this, you can sidestep the competition and connect with a more specific audience.

Exploring Social Search for the car insurance industry

To reach your audience effectively, marketers must extend their strategies beyond Google. Platforms like TikTok , YouTube and social media giants, Meta provide valuable opportunities for car insurance brands.

In the UK, 76% of TikTok users are aged between 15 and 24, making it an ideal platform for engaging with younger, first-time drivers. Brands like Veygo UK have capitalised on TikTok’s potential to promote their car insurance products to this demographic.

Don’t overlook emerging platforms like Reddit, Inc. , Pinterest and Snap Inc. . These channels can be powerful tools for building brand awareness and engaging with your audience.

By tapping into these trends and executing well-crafted strategies, car insurance brands can set themselves apart from the competition and foster customer loyalty.

Download your free guide for more insights

Looking to discover untapped niches and make data-driven decisions for your car insurance business? Be sure to download our latest report to leverage our industry expertise and unlock the full potential of your search strategy.